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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Zahra Dwi Anggraini
Universitas Teknologi Digital Bandung
Religion Economics, Econometrics & Finance Education Social Sciences

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Analisis Strategi Pemasaran Dalam Upaya Peningkatan Pendapatan di Era Setelah Pandemi pada Ahmad Dental Klinik Zahra Dwi Anggraini; Nuryanto Nuryanto
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 1 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i1.3892

Abstract

This study aims to determine the right marketing strategy to increase revenue in the post-pandemic era and to determine the effectiveness of the marketing strategy implemented by Ahmad Dental Clinic in an effort to increase revenue in the post-pandemic era. This research method is qualitative with a SWOT analysis approach and data collection methods by observation, surveys, and interviews.The results showed that Ahmad Dental Clinic was in quadrant I with an SO value of 4.15. This condition supports Ahmad Dental Clinic in implementing digital marketing strategies and increasing service readiness as an internal strength to maximize existing external opportunities. This relates to the implementation of digital marketing strategies and the readiness of services provided in an effort to increase revenue in the post-pandemic era. Keywords: strategic management, marketing, effectiveness, revenue, pandemic
Co-Authors Nuryanto Nuryanto