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Ester Tri Utami
Universitas Pembangunan Jaya
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PERANCANGAN ALUR KERJA PEMASARAN PADA MEDIA KOMUNIKASI DIGITAL MENGGUNAKAN BASIS DATA MYSQL Ester Tri Utami; Johannes Hamongan Siregar
PROSIDING SNITek Vol. 3 (2021): SEMINAR NASIONAL INOVASI TEKNOLOGI (SNITek) 2021
Publisher : FT-TEKNIK USNI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/prosidng.v3i.363

Abstract

Pada masa kini, peran media komunikasi digital penting untuk menunjang kegiatan pemasaran. Masyarakat membutuhkan informasi dengan respon cepat yang sulit dilakukan dengan cara konvensional. Sejalan dengan masalah tersebut, diperlukan alur kerja pemasaran pada media komunikasi digital yang memadai dengan melakukan penelitian perancangan menggunakan basis data. Tujuan penelitian adalah membuat perancangan sistem basis data yang mampu menata alur kerja pemasaran pada media komunikasi digital. Metode penelitian dilakukan dengan metode pengumpulan data dan metode perancangan basis data. Pengumpulan data dimulai dari pengamatan terhadap alur kerja pemasaran yang sedang berjalan, wawancara, diskusi dan studi dokumen terkait yang akan digunakan. Dari data yang didapat, rancangan basis data kemudian dibuat dengan bantuan perangkat lunak phpMyAdmin untuk pengelolaan sistem basis data MySQL. Hasil sistem basis data tersebut sudah digunakan oleh divisi pemasaran. Berdasarkan pengamatan dalam mengoperasikan sistem basis data yang dilakukan oleh pengguna didapatkan respon penilaian yang baik terhadap jalannya sistem basis data.
The Influence of CSR, Board Gender Diversity, and Cash Holding towards Company Value: Case Study of the Company Listed on the SRI-KEHATI Index on the Indonesia Stock Exchange 2018-2023 Ester Tri Utami; Irma Paramita Sofia
JASS (Journal of Accounting for Sustainable Society) Vol. 6 No. 1 (2024): JASS Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v6i1.1237

Abstract

In the rise of sustainable and responsible investment, this study aims to analyze and provide empirical evidence about the importance of firm’s CSR activities, board gender diversity, and cash holding in shaping the firms’ value. Those variables aligned with the firm’s performance of social and environmental, corporate governance, and financial aspect, thus suitable to be further analyzed with the study object. This research uses objects of firms listed in SRI-KEHATI Index listed on Indonesia Stock Exchange during 2018 – 2022. Purposive method is used to select the sample, then the secondary data is collected from Indonesia Stock Exchange and companies’ website before analyzed quantitatively by using E-views. This research shows evidence that CSR, board gender diversity, and cash holding have significant effect on firm value simultaneously. However, partial testing shows that only the board gender diversity is significantly affected firm value while CSR and cash holding are not. Besides contributing to the literature, this result shows the necessity of firm to perform the best managerial decision in social and environmental, corporate governance, and financial policy as whole. Especially, the diversity of board which plays an important role in governing the firms. This implication also applies to the regulator and investor, in which every stakeholder can encourage awareness of those aspects to maximize the value of sustainable investment.
Co-Authors Irma Paramita Sofia Johannes Hamongan Siregar