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All Journal Istithmar: Jurnal Studi Ekonomi Syariah International Journal of Economics, Business and Innovation Research
Diana Ambarwati
Faculty Of Economics, Universitas Islam Kadiri, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS JALUR PERILAKU KONSUMEN DALAM BERMEDIA SOSIAL DAN CITRA USAHA TERHADAP MINAT BERKUNJUNG KE RUMAH MAKAN MIE AYAM Diana Ambarwati; Anita Sumelvia Dewi
Istithmar: Jurnal Studi Ekonomi Syariah Vol. 2 No. 2 (2018): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

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This study aims to determine the total direct and indirect effects of consumer behavior in social media on the interest in visiting the Pak Kumis Chicken Noodle restaurant greater than 0.5 (50%). In this study, researchers conducted an associative approach with the variables studied, namely consumer behavior in social media taking, visiting interest and business image. The population in this study were 29 consumers who visited the Pak Kumis Chicken Noodles restaurant in Kediri and were willing to fill out the questionnaire in the middle of January 2018. The data analysis used path analysis techniques and sampling techniques using purposive sampling technique. Data collection techniques are carried out by conducting a survey to the research location through a questionnaire by submitting the questions to be filled in by the respondent in the middle of January 2018. From this study, it can be concluded that consumer behavior in social media directly influences the interest of visitation, consumer behavior in social media does not have an indirect effect through corporate image, and interests have an indirect effect through corporate image. The other variables that can affect the interest of visitation such as promotion, suitability between wants and needs, and other things that need to be considered for future research. It is hoped that there will be other variables that influence the interest of visitation which need to be considered by the next researcher or object of research.
Unlocking Adoption: Revealing Gamification's Influence on Indonesian Consumer Intentions in E-Commerce. Nuril Aulia Munawaroh; Agus Hermawan; Diana Ambarwati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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The rapid expansion of e-commerce in Indonesia and the integration of gamification features to enhance user engagement. Gamification is a strategy used in various industries, including e-commerce, to influence user behavior and foster interaction between consumers and products. The study aims to investigate the influence of social motives on attitudes towards e-commerce applications in the context of gamification. The main objective is to fill a gap in the existing literature by examining the relationship between gamification features and user engagement in e-commerce platforms, specifically in terms of long-term desire to use the platform and participate in word-of-mouth communication. The study employed a quantitative survey questionnaire and collected data from Indonesian consumers using the snowball sampling method. The data was analyzed using partial least squares structural equation modeling (PLS-SEM), and the results indicated that network exposure significantly influences social influence, recognition, and reciprocal benefit. The study found that gamification features, such as rewards, challenges, points, and enjoyment, can enhance user engagement in e-commerce platforms.
Co-Authors Agus Hermawan Anita Sumelvia Dewi Nuril Aulia Munawaroh