Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Istithmar: Jurnal Studi Ekonomi Syariah Commodities, Journal of Economic and Business International Journal of Economics, Business and Innovation Research Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Diana Ambarwati
Faculty Of Economics, Universitas Islam Kadiri, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
ANALISIS JALUR PERILAKU KONSUMEN DALAM BERMEDIA SOSIAL DAN CITRA USAHA TERHADAP MINAT BERKUNJUNG KE RUMAH MAKAN MIE AYAM Diana Ambarwati; Anita Sumelvia Dewi
Istithmar: Jurnal Studi Ekonomi Syariah Vol. 2 No. 2 (2018): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the total direct and indirect effects of consumer behavior in social media on the interest in visiting the Pak Kumis Chicken Noodle restaurant greater than 0.5 (50%). In this study, researchers conducted an associative approach with the variables studied, namely consumer behavior in social media taking, visiting interest and business image. The population in this study were 29 consumers who visited the Pak Kumis Chicken Noodles restaurant in Kediri and were willing to fill out the questionnaire in the middle of January 2018. The data analysis used path analysis techniques and sampling techniques using purposive sampling technique. Data collection techniques are carried out by conducting a survey to the research location through a questionnaire by submitting the questions to be filled in by the respondent in the middle of January 2018. From this study, it can be concluded that consumer behavior in social media directly influences the interest of visitation, consumer behavior in social media does not have an indirect effect through corporate image, and interests have an indirect effect through corporate image. The other variables that can affect the interest of visitation such as promotion, suitability between wants and needs, and other things that need to be considered for future research. It is hoped that there will be other variables that influence the interest of visitation which need to be considered by the next researcher or object of research.
Unlocking Adoption: Revealing Gamification's Influence on Indonesian Consumer Intentions in E-Commerce. Nuril Aulia Munawaroh; Agus Hermawan; Diana Ambarwati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of e-commerce in Indonesia and the integration of gamification features to enhance user engagement. Gamification is a strategy used in various industries, including e-commerce, to influence user behavior and foster interaction between consumers and products. The study aims to investigate the influence of social motives on attitudes towards e-commerce applications in the context of gamification. The main objective is to fill a gap in the existing literature by examining the relationship between gamification features and user engagement in e-commerce platforms, specifically in terms of long-term desire to use the platform and participate in word-of-mouth communication. The study employed a quantitative survey questionnaire and collected data from Indonesian consumers using the snowball sampling method. The data was analyzed using partial least squares structural equation modeling (PLS-SEM), and the results indicated that network exposure significantly influences social influence, recognition, and reciprocal benefit. The study found that gamification features, such as rewards, challenges, points, and enjoyment, can enhance user engagement in e-commerce platforms.
PENGARUH KOMUNIKASI INTERNAL, REWARD DAN ETOS KERJA TERHADAP KINERJA KARYAWAN PADA PT. DELIMA PANDU BERJAYA Utama Wigih Maulana; Diana Ambarwati; Brahma Wahyu Kurniawan
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.251

Abstract

Jenis penelitian ini adalah penelitian kuantitatif yang digunakan untuk menguji hubungan suatu variabel terhadap variabel lainnya yang menekankan analisisnya pada angka-angka yang diolah dengan metode statistik. jumlah sampel dalam penelitian diperoleh sebanyak 34 responden pada PT. Delima Pandu Berjaya. Dari hasil yang dilakukan pada penelitian menunjukan variabel pada PT. Delima Pandu Berjaya Hasil penelitian diperoleh persamaan regresi linier berganda Y= 0.662 + 0.385X1 + 0.287X2 + 0.336X3 dan hasil Uji t variabel Komunikasi Internal berpengaruh signifikan secara parsial terhadap kinerja karyawan dengan hasil sig 0.014 < 0.05. Reward berpengaruh signifikan secara parsial terhadap kinerja karyawan dengan hasil sig 0.016 < 0.05. Etos Kerja berpengaruh signifikan secara parsial terhadap kinerja karyawan dengan hasil sig 0.020 < 0.05 Hasil uji F diperoleh hasil Fhitung dengan nilai signifikansi sebesar 0.000 < 0.05. Dari hasil analisis dapat disimpulkan bahwa Komunikasi Internal, Reward dan Etos Kerja berpengaruh secara simultan dan signifikan terhadap Kinerja Karyawan pada PT. Delima Pandu Berjaya.
PENGARUH RETURN ON ASSET (ROA), BOOK VALUE EQUITY PER SHARE (BV), DEBT TO EQUITY RATIO (DER), VOLUME PERDAGANGAN SAHAM DAN INDEKS HARGA SAHAM TERHADAP HARGA SAHAM BANK MNC DI BURSA EFEK INDONESIA PERIODE 2014 – 2021 Calvin Pandu Wicaksana; Aprilia Dian Evasari; Diana Ambarwati
Commodities, Journal of Economic and Business Vol. 3 No. 1 (2022): July 2022
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i1.699

Abstract

The type of research used in this research is quantitative. The results of research conducted by researchers (1) Return On Assets have no partial effect on the MNC BANK Share Price on the Indonesia Stock Exchange for the 2014 – 2021 period. (2) Book Value Equity Per Share has no partial effect on the MNC BANK Share Price on the Stock Exchange Indonesian Securities Period 2014 – 2021. (3) Debt To Equity Ratio has no partial effect on the Share Price of MNC BANK on the Indonesia Stock Exchange for the 2014 – 2021 Period. (4) Stock Trading Volume has no partial effect on the Share Price of MNC BANK on the Stock Exchange Indonesia Period 2014 – 2021. (5) The Stock Price Index has no partial effect on the MNC BANK Share Price on the Indonesia Stock Exchange for the 2014 – 2021 Period. Simultaneous Test Calculation (Test F) can be concluded that H0 is accepted and Ha is rejected, which means Return On Assets , Book Value Equity Per Share, Debt To Equity Ratio, Stock Trading Volume and Stock Price Index do not simultaneously affect the share price of MNC BANK on the Indonesia Stock Exchange for the 2014 – 2021 period.
Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Pembelian Firman Tulus Pambudi; Diana Ambarwati; Taufik Akbar; Veronika Nugraheni Sri Lestari; Nurmawati Nurmawati; Sutariyono Sutariyono
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1014

Abstract

This study discusses the influence of location, price, promotion and purchasing decisions at the Kharisma Agung supermarket. This study aims to determine the effect partially and simultaneously of, Price, Promotion on Purchasing Decisions at Kharisma Agung Supermarkets. To achieve this goal, the research method used is quantitative. The sampling technique used was proportionate stratified random sampling and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression. The independent variables in this study are Location, Price, Promotion of Purchase Decisions while Purchasing Decisions as the dependent variable. The research data was obtained through a questionnaire given to customers who made purchases at Kharisma Agung Supermarkets on August 1 - 10, 2020, who were> 20 years old and <55 years old. The results show that Location, Price, and Promotion partially and simultaneously affect the Purchase Decision at Kharisma Agung Supermarkets. In this regard, Kharisma Agung Trenggalek Supermarkets should improve the location again because it has been proven to be able to influence the Purchase Decision of Kharisma Agung Supermarkets, Prices are also well maintained by supermarkets and increase the material provided in the Promotion to support customers in determining Purchasing Decisions.
Co-Authors Agus Hermawan Anita Sumelvia Dewi Aprilia Dian Evasari Brahma Wahyu Kurniawan Calvin Pandu Wicaksana Firman Tulus Pambudi Nuril Aulia Munawaroh Nurmawati Nurmawati Sutariyono Sutariyono Taufik Akbar Utama Wigih Maulana Veronika Nugraheni Sri Lestari