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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Arbiwijaya Kwek
Universitas Internasional Batam
Aerospace Engineering Arts Social Sciences Other

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DESIGN AND DEVELOPMENT OF VIDEO TUTORIAL FOR CREATING SOCIAL MEDIA MARKETING CONTENT IN THE FOOD AND BEVERAGE BUSINESS USING THE MDLC METHOD Yefta Christian; Arbiwijaya Kwek
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

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Abstract

Internet and social media have already been part of our lives. Nowadays, social media is not only used for communication and sharing but can also be used for business. By creating content in social media, we can use social media as one of our digital marketing strategies. This study aimed at designing and developing a video tutorial for creating social media marketing content in the food and beverage business. This study uses the MDLC (Multimedia Development Life Cycle) as the method. The result of this study is a video tutorial that is uploaded to YouTube. By designing and developing a video, we hope it can help others for creating social media marketing content.
Co-Authors Yefta Christian