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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Ade Agustika Br Surbakti
Universitas Internasional Batam
Aerospace Engineering Arts Decision Sciences, Operations Research & Management Education Social Sciences Other

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Analısıs Faktor-Faktor Yang Mempengaruhı Loyalıtas Pelanggan Terhadap Hotel Accor Group Candy Candy; Ade Agustika Br Surbakti
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Accor Hotel Group merupakan salah satu jaringan perhotelan dari perusahaan hotel terbesar yang berasal dari Perancis, jaringan perhotelan ini paling banyak tersebar di seluruh dunia termasuk Indonesia. Penelitian saat ini bertujuan untuk dapat menganalisis apakah pengaruh Service Quality, Service Recovery dan Word Of Mouth berpengaruh terhadap Customer Satisfaction sebagai pihak mediasi dan juga memiliki pengaruh terhadap Customer Loyalty sebagai pihak dependen dan di moderasikan oleh Hotel Image. Teknik pengumpulan data yang dilakukan adalah menyebarkan kuesioner online dalam penelitian ini menghasilkan 400 responden dan dapat disimpulkan bahwa variabel yang terlibat mempunyai hasil yang berbeda saat dilakukannya pengujian dengan metode pengujian yaitu menggunakan Partial Least System (PLS). Kesimpulannya, kualitas layanan, pemulihan layanan dan informasi dari mulut ke mulut itu penting untuk kepuasan pelanggan dan meningkatkan citra hotel memberikan pengaruh positif terhadap loyalitas pelanggan terhadap Hotel Accor Group.
Penerapan Strategi Promotion Mix di Dream Max Cleaning Shoes Candy Candy; Ade Agustika Br Surbakti
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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This practical work was carried out to develop the extent of the marketing mix (promotion mix) at Dream Max Cleaning Shoes, namely in terms of Advertising, Direct Marketing, and Sales Promotion. This practical work was carried out to find out how to advance the marketing mix strategy. The problem in this activity is how Dream Max can increase the profit of selling its services and also expand the target market to increase brand awareness which aims to introduce the services it has. This activity is classified as field research using data collection techniques using primary and secondary data that have been collected through direct interviews, observation, documentation, and by collecting various references through websites and related journals. Using the discussion method, namely the qualitative descriptive analysis method, is the writing of data by separating the data that has been collected so far by grouping the data and being able to present it in a paper on the basis of existing theories and data that has been collected and is in accordance with the facts and facts. -fact. From the results that have been implemented through Instagram advertising, banners, loyalty cards, and feedback telemarketing using the WhatsApp application, it has increased insight impressions that are very high than before and succeeded in increasing revenue and also succeeded in expanding its target market. The results that can be taken from this practical work activity are the promotion mix strategy is very important for the sustainability of Dream Max Cleaning Shoes so that they can continue to provide the best services in the future.
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