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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Cindy Ng
Universitas Internasional Batam
Aerospace Engineering Arts Social Sciences Other

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A Conceptual Framework of Brand Image, Brand Awareness, Brand Experience, Brand Trust to Purchase Behavior on E-Commerce in Batam Cindy Ng; Suyono Saputro
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

In this study, by building a conceptual framework of the factors that influence purchase behavior, business actors will be able to evaluate their services to e-commerce customers in Batam. In this conceptual paper, we have summarized the current literature on the existing influence concepts and approaches enabling us to identify a conceptual framework covering all factors that influence customer response, namely brand image, brand awareness, brand experience and brand trust that is felt and by because it will facilitate e-commerce companies to improve their quality in serving consumers in Batam
Co-Authors Suyono Saputro