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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Emelly Emelly
Universitas Internasional Batam
Aerospace Engineering Arts Decision Sciences, Operations Research & Management Education Social Sciences Other

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Perancangan Dan Implementasi Strategi Pemasaran Dengan Mengintegrasikan Media Instagram Dan Youtube Sebagai Platform Pemasaran Twinkle_Olshop Batam Official Elfan Wahyu Mulyana; Emelly Emelly
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Twinkle_Olshop Batam Official is a business that sells various kinds of household items and decorative items. The problem faced by Twinkle_Olshop Batam Official lies in its marketing strategy. To overcome this problem, a digital marketing strategy was designed that aims to increase the marketing of Twinkle_Olshop Batam Official. The marketing strategy used is to create Instagram accounts and also videos about the products offered which will be shared on YouTube accounts. The research method used consists of seven stages, namely observation, problem identification, problem formulation, implementation, design, process analysis, and evaluation. The marketing strategy proposed to partners is relatively simple so that it is easy to implement. And if the partners continue to carry out the marketing strategy that has been proposed, of course it will increase the distribution range of partners products to be wider.
Analısıs Pengaruh Influencer Sosıal Medıa Terhadap Mınat Belı Konsumen Dalam Busana Kasual Dı Kota Batam Elfan Wahyu Mulyana; Emelly Emelly
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh influencer media sosial terhadap minat pembelian konsumen dalam busana kasual di Kota Batam dengan brand engagement dan brand value sebagai variabel mediasi. Data yang digunakan dalam penelitian ini berupa kuesioner yang dibagikan dan mendapatkan sebanyak 256 responden yang kemudian diolah menggunakan program Partial Least Square. Hasil penelitian ini menunjukkan bahwa perceived influence berpengaruh signifikan terhadap brand engagement dan brand value, brand engagament berpengaruh signifikan terhadap brand value dan purchase intention, serta influencer's credibility berpengaruh signifikan terhadap purchase intention. Namun hasil penelitian ini juga menunjukkan bahwa perceived influence dan brand value tidak berpengaruh signifikan terhadap purchase intention.
Co-Authors Elfan Wahyu Mulyana