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All Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Fadilla Dwi Aruny
Universitas Internasional Batam
Aerospace Engineering Arts Social Sciences Other

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Analısıs Pengaruh Attıtude Toward Halal Food Sebagaı Varıabel Medıası Terhadap Penerımaan Makanan Halal Instan Jepang Dı Kota Batam Agustina Fitrianingrum; Fadilla Dwi Aruny
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Makanan instan Jepang telah berkembang pesat di Batam dan memiliki potensi untuk menjadi sumber ekonomi kota. Akan tetapi, mayoritas kota Batam adalah Muslim sehingga memerlukan wawasan, dan pendekatan mendalam terhadap perilaku makanan halal. Tujuan penelitian ini adalah menganalisa faktor yang mempengaruhi makanan halal terhadap penerimaan makanan instan Jepang di Kota Batam. Variabel Halal Knowledge, Acculturation, Green Brand Knowledge, Price melalui Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance. Responden sebanyak 272 muslim yang menjawab pernah mengonsumsi makanan instan Jepang di Kota Batam. Teknik yang dilakukan adalah menyebarkan kuesioner online dan diuji menggunakan Partial Least System (PLS). Hasil menunjukkan variabel Halal Knowledge, Price, Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance berpengaruh signifikan. Tetapi, variabel Green Brand Knowledge, Acculturation lebih lemah pengaruhnya. Oleh karena itu, disarankan penelitian memberikan pendekatan yang baik terhadap Halal Knowledge, Price, pada Attitude Toward Halal Food makanan instan Jepang di Kota Batam.
Analısıs Pengaruh Attıtude Toward Halal Food Sebagaı Varıabel Medıası Terhadap Penerımaan Makanan Halal Instan Jepang di Kota Batam Agustina Fitrianingrum; Fadilla Dwi Aruny
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Makanan instan Jepang telah berkembang pesat di Batam dan memiliki potensi untuk menjadi sumber ekonomi kota. Akan tetapi, mayoritas kota Batam adalah Muslim sehingga memerlukan wawasan, dan pendekatan mendalam terhadap perilaku makanan halal. Tujuan penelitian ini adalah menganalisa faktor yang mempengaruhi makanan halal terhadap penerimaan makanan instan Jepang di Kota Batam. Variabel Halal Knowledge, Acculturation, Green Brand Knowledge, Price melalui Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance. Responden sebanyak 272 muslim yang menjawab pernah mengonsumsi makanan instan Jepang di Kota Batam. Teknik yang dilakukan adalah menyebarkan kuesioner online dan diuji menggunakan Partial Least System (PLS). Hasil menunjukkan variabel Halal Knowledge, Price, Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance berpengaruh signifikan. Tetapi, variabel Green Brand Knowledge, Acculturation lebih lemah pengaruhnya. Oleh karena itu, disarankan penelitian memberikan pendekatan yang baik terhadap Halal Knowledge, Price, pada Attitude Toward Halal Food makanan instan Jepang di Kota Batam.
Strategi Promosi Media Sosial Pada Restoran Jepang Sakura SP Agustina Fitrianingrum; Fadilla Dwi Aruny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): Maret 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.7632

Abstract

The COVID-19 pandemic has driven the growth of digital marketing applications as a marketing tool in various aspects of the industry and at scale, including in the SME-sized restaurant industry. One of the promotional activities that are currently viral that affect consumer purchasing decisions is through the TikTok platform. The TikTok application is the latest viral platform that is an effective means of business promotion in Indonesia. Therefore, the involvement of TikTok as a social media platform has become an important promotion tool for Sakura SP restaurants. It helps Sakura SP restaurant to find customers. Creating a giveaway strategy increase the followers of its TikTok account. Some videos uploaded via Youtube is helpful to exist on social media. This activity encourages MSMEs to develop promotional strategies for the latest trends through digital platforms for the culinary business by using TikTok and Youtube on Sakura SP. This activity has helped Sakura SP to be more effective in promoting via many social media, especially TikTok.
Co-Authors Agustina Fitrianingrum