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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Global Business and Management Review Conference on Community Engagement Project (Concept)
Murni Murni
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Perancangan Promotion Mix dan Video Promotion pada Toko Abas Electric & Cell Evi Silvana Muchsinati; Murni Murni
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Abas Electric & Cell merupakan UMKM yang didirikan oleh Bapak Muhammad Hasan Basri yang biasa di panggil Pak Abas, berdiri pada tahun 2019. Lokasi toko terletak di Ruko Tanjung Buntung Blok D1 No 03. Toko ini menjual pulsa, paket, kuota, token listrik, aksesoris telepon genggam dan barang elektronik. Pendapatan toko sebesar 60.000.000 per tahun. Saat ini persaingan dan pandemi menjadi penyebab dari penurunan penjualan, selain itu promosi yang belum maksimal yang dilakukan di era digital ini. Kegiatan ini bertujuan untuk menambah pelanggan baru dan meningkatkan penjualan toko dengan merancang beberapa metode promosi seperti pembuatan spanduk (advertising), pembuatan kartu nama (sales promotion), penggunaan instagram bisnis (direct marketing) dan membuatkan video promosi (company profile). Saran untuk pemilik usaha untuk terus melanjutkan penjualan dan promosi secara online dan dapat bergabung dengan jasa pengantaran.
ANALYSIS OF FACTORS AFFECTING EMPLOYEE PERFORMANCE AT PIZZA HUT DELIVERY WITH EMPLOYEE INVOLVEMENT AS A MEDIATING VARIABLE Evi Silvana Muchsinati; Murni Murni
Journal of Global Business and Management Review Vol. 5 No. 2 (2023): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v5i2.8562

Abstract

Pizza Hut Delivery is a fast food restaurant that innovates by ordering special takeout and delivery. The purpose of this study is to analyze the factors that affect employee performance at Pizza Hut Delivery in Batam City with employee involvement as a mediation variable. The sampling of this study used a saturated sampling method by distributing questionnaires to 55 employees of Pizza Hut Delivery in Batam City. Tests were conducted using Smart PLS. The results in the study stated that training and development variables on employee performance with employee involvement as a mediating variable had a positive insignificant effect, compensation and benefits and organizational fairness on employee performance with employee involvement as mediation had a significant positive effect.
Co-Authors Evi Silvana Muchsinati