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All Journal AT-TIJARAH: Journal Islamic Banking and Finance Research
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Fakultas Ekonomi dan Bisnis Islam - UIN Sumatera Utara
Economics, Econometrics & Finance

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KONSEP MANUSIA DALAM EKONOMI ISLAM (HOMO ECONOMICUS VERSUS HOMO ISLAMICUS) Suhandi; M. Yasir Nasution; Sugianto
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol. 4 No. 2 (2022): AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/attijarah.v4i2.1196

Abstract

In everyday life people tend to equate needs with wants. Sometimes people mention something as a need that must be met immediately, even though something is a wish that could have been postponed. A lifestyle that is oriented towards economic needs alone is not justified in Islam because this attitude is the same as placing economic activity as the goal of life. On the other hand, reducing the desire to maximize life activities in the economic sector is also not justified because it lowers the degree and prestige of Muslims among other people. For this reason, this research will try to unravel how the human concept is in Islamic economics. In solving the existing problems, researchers used descriptive qualitative research methods with secondary data sources. The results of this study state that fulfilling human needs in Islam does not only meet worldly needs such as eating, drinking, clothing, housing, and transportation vehicles, but humans must also meet spiritual needs or spiritual needs so that humans become human beings who have good morals, are useful, and beneficial to fellow human beings both in this world and in the hereafter.
BISNIS ALA RASULULLAH DALAM PERSPEKTIF PEMASARAN Yusron Ali Sya'bana; M. Yasir Nasution; Sugianto
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol. 4 No. 2 (2022): AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/attijarah.v4i2.1198

Abstract

Marketing activities are actually very noble activities because these activities always bring up ideas and creativity to approach, innovate, change and update in many ways. However, when these activities experience disorientation and tend to pursue instant profits, then sometimes these noble and ethical marketing activities turn into stupidity, fraud and rottenness. This phenomenon is what we often see in the world of business and enterprise. We should be able to position the marketing function with ethical and moral values (akhlaqul karimah) so that there are no more deviations that undermine the values and blessings of marketing itself. The concept of prophethood (Nubuwwah) is very relevant as a reference in overcoming current business problems, namely by using a sharia marketing strategy that is carried out by paying attention to consumer needs, good product quality, always available when needed (available) and according to consumer expectations (expectations), promotions are carried out directly and continuously (sustainable), and innovate according to consumer needs.
Co-Authors M. Yasir Nasution Suhandi Yusron Ali Sya'bana