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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sharia Oikonomia Law Journal
Zathu Restie Utami
Universitas Islam Negeri Raden Intan Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Variety Seeking Terhadap Brand Switching dengan Product Attributes Sebagai Variabel Moderasi dalam Perspektif Manajemen Bisnis Syariah Ema Seftiana; Dimas Pratomo; Zathu Restie Utami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.8101

Abstract

Variety Seeking is a person's action in looking for something else because of a sense of saturation in the use of a product so that looking for new things and doing Brand Switching is the solution, in that process seeing the advantages and disadvantages of product attributes becomes a determining factor especially in Gen-Z who really sees something that has advantages is definitely interested in trying. The population in this study is Gen-Z who are in Bandar Lampung with the criteria that the researchers have determined. The sample size was 100 respondents. This research method is quantitative with online questionnaire data collection techniques through google form with the analysis method using a structural equation model approach with the SmartPLS 4 application. The results showed that Variety Seeking has a positive and significant effect on Brand Switching, and the next results show that Product Attributes moderate strengthen and significant the relationship between Variety Seeking and Brand Switching, superior attributes are the reason people try other variations and switch brands.
The Role of Sharia Financial Innovation and Literacy for MSME Actors in Increasing Profitability Diky Rahmansyah; Devita Veronika Saputri; Zathu Restie Utami; Yuanyuan Wang
Sharia Oikonomia Law Journal Vol. 1 No. 2 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/solj.v1i2.176

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role, especially in expanding employment, increasing community income so that they can become drivers of development and economic growth. The slow development of MSMEs is caused by low levels of financial literacy and lack of innovation, causing the welfare of MSMEs or the community to decline. The research method used is a literature review approach to analyze various information and data that are quantitative and qualitative in nature, especially in articles published in national journals. The results showed that the development of innovation and Islamic financial literacy in Indonesia is characterized by three main things, namely; (1) The growth of the Islamic Financial Market along with the growth of Islamic financial institutions in the midst of society, (2) The growing Islamic financial literacy achieved by increasing the knowledge, skills and confidence of the community so that they are able to carry out financial management wisely and efficiently, (3) The development of Islamic financial fintech.
Co-Authors Devita Veronika Saputri Diky Rahmansyah Dimas Pratomo Ema Seftiana Yuanyuan Wang