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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Nadya Moeliono, Nadya
Unknown Affiliation
Economics, Econometrics & Finance

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PENGARUH PAID PROMOTE, KUALITAS PRODUK, DAN ONLINE CONSUMER REVIEW TERHADAP MINAT BELI PADA TUMBUH LAB Tifany, Shindi Alfi; Moeliono, Nadya
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 2 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.709 KB) | DOI: 10.32670/fairvalue.v4i2.649

Abstract

Technological development have made a change in consumer behavior from offline to online all over the world especially in Indonesia, one of them because by the growth of online shops. The number of online shops that have sprung up this time has become the center of public attention especially among women because it saving time and they also read various reviews in social media and website rewiew. They have their own belief whether to decide to buy the product or not at all. Considering the existing phenomenon, the research is done to study the effect of paid promote, online consumer review and also product quality. The purpose of this research is to know the effect of paid promote, product quality, and online consumer review on purchase interest in Tumbuh Lab. Tumbuh lab is chosen because it already used paid promote.The sample of this study were 300 responden who were consumer an followers Tumbuh Lab. The research method used a quantitative method and multiple linear regression analyses. The sampling technique used in this study was snowball sampling. The results of the study shows that paid promote, product quality, online consumer review and buying interest are in very good category. The result of simultaneous and simultan significantly influence buying interest and the coefficient of determination shows that paid promote, product quality, and online consumer review significantly influence purchase interest by 32,1% and 67,9% are influenced by other variables outside of this research
PENGARUH POLA ASUH DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA GENERASI Z Aulia, Pramitha; Moeliono, Nadya; Putri, Davina Azzaria Kusumo
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 1 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i1.795

Abstract

Generation Z is the generation born after 1995 and grew up in an era of advanced technology. They have different characteristics from previous generations, such as being familiar with technology, enjoying working in teams, having a high sense of curiosity, and being hard workers. Therefore, work motivation and productivity are very important things to pay attention to in generation Z. One of the factors that influences work motivation and productivity in generation Z is the parenting style they have received since childhood. Parenting patterns can influence a person's personality development, values and attitudes towards the surrounding environment, including the work environment. The research method used was a survey with a questionnaire as a data collection instrument. Respondents in this study were generation Z employees in private companies and had worked for at least 1 year. Data analysis was carried out using simple linear regression techniques.
Co-Authors Pramitha Aulia Putri, Davina Azzaria Kusumo Tifany, Shindi Alfi