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Johnny A. F Kalangi
Program Studi Pengelolaan Sumberdaya Pembangunan, Manajemen Perusahaan, Pascasarjana Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Marketing Mix dan Service Quality Terhadap Consumer Satisfaction Transmart Coarrefour Grand Kawanua dan Trans Studio Mini Christine Natalia Wowiling; Riane J. Pio; Johnny A. F Kalangi
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.1-9

Abstract

This study aims to determine the extent the influence of classic markeing mix with variable product, price, place and promotion, on consumer satisfaction and the effect of service quality on consumer satisfaction. The populations in this study were Grand Kawanua Manado Transmart Carrefour customers, amounting to 1920 people, while the number of samples was 100 respondents. This study uses a quantitative approach with SEM-PLS analysis. The resluts of the study indivate that there is an effect of marketing mix on consumer satisfaction, and service quality influencing consumer satisfaction. To maintain consumer satisfaction in the eara of very tight retail business competition, companies should continue to improve service quality to customers by paying attention to the elements of marketing mix such as determining reasonable and competitive prices, good product quality, and continuing promotion. The results of this study are expected to provide benefits for other researchers, and for practitioners in developing retail business marketing strategles.
Preferensi Konsumen Dalam Memilih Bank BRI dan Bank BCA Di Manado Berdasarkan Kualitas Pelayanan Andro Tumbelaka; Paulus Kindangen; Johnny A. F Kalangi
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.10-18

Abstract

The immediate objectives of this research study is to find out which criteria are the most influential in choosing a bank and to find out which bank is preferred by sustomers between BRI bank and BCA bank in Manado. Quantitative research was adapted as a method in this study and used a questionnaire as a flection of the method. The sample in this study were all customers of Bank BRI, and Bank BCA who had experience with the two banks. The questionnaire will be distributed using the purposive sampling method. The analytical method used in this study is the Analytical Hierarchy Process (AHP) where this method can rank criteria and produces weights for each evaluation criterion according to pairwise comparisons of decisions of decision makers of the criteria, so that researchers get a good picture of using the criteria.
Co-Authors Andro Tumbelaka Christine Natalia Wowiling Paulus Kindangen Riane J. Pio