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Johnny A. F. Kalangi
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Kosmetik Wardah di Transmart Bahu Manado Riska Asnawi Nyonyie; Johnny A. F. Kalangi; Lucky F. Tamengkel
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.18-24

Abstract

This study aims to determine the effect of Product Quality on Customer Loyalty Wardah Cosmetic at Transmart Bahu Manado. This research method uses a quantitative method, with a sample of 96 respondents who are Wardah product costumers. The sampling techniques in this study are using Purposive Sampling. Data collection techniques in this study were questionnaires. The data analysis method used in this study is a simple regression data analysis method with an associative approach to see a causal relationship that includes validity test, reliability test, and simple regression analysis processed using the help of computer program SPSS 25. From the test result can be known statistically, it can be seen clearly that the independent variable Product Quality affects the dependent variable Customer Loyalty. The result of the study show: Based on the calculation results of the determinant coefficient obtained the R square value of 0,725 or 72,5% which states that there is variable influence Product Quality on the variable Customer Loyalty, while the remaining 24,5 % is influenced by other factors not present in this study. This shows that Product Quality has a significant effect on Customer Loyalty. Where if the Product Quality is getting better, Customer Loyalty will be higher too.
Pengaruh Multi Level Marketing Terhadap Penjualan Produk Serum Vitamin C Salisa Wiranto J. C Effendi; Johnny A. F. Kalangi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.73-82

Abstract

The purpose of this study was to examine the effect of Multilevel Marketing on the sale of Serim Vitamin C Salisa. Cosmetics has become one of the human needs in general. One of the cosmetics companies that saw this opportunity and marketed its products in Indonesia, namely PT. Aura Cantik Indonesia. This type of research is quantitative research. The data validity test results obtained all items in question declared valid. Furthermore, Anova output above is known that the calculated F value = 744,645 with a significance of 0,000 <0.05 then the regression model can be used to predict Multi-Level Marketing (X) variables or in other words, there are the influence of Multi-Level Marketing (X) variables on Sales variables ( Y). Furthermore, the results of the Determination Coefficient Test, R Square of 88.5% which states that the variable Sales of Vitamin C Salisa (Y) Serum Products is influenced by the Multi-Level Marketing (X) influence variable, while the remaining 11.5% is influenced by other variables that are not in this study.
Co-Authors Danny D. S. Mukuan Lucky F. Tamengkel Riska Asnawi Nyonyie Wiranto J. C Effendi