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Tinneke M. Tumbel
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado Sharen G. Tulangow; Tinneke M. Tumbel; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.35-43

Abstract

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.
Pengaruh Bukti Langsung, Kehandalan, Jaminan, Daya Tanggap dan Empati, Terhadap Kepuasan Pasien pada Puskesmas Billy Rolly Sondakh; Johnny R. E. Tampi; Tinneke M. Tumbel
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.101-111

Abstract

The goal of the study is to test the effects of efidence directly, reliability, asurance, response, empathy for the patient’s satisfation at the medical center . The samples used in this study number one hundred. As for a sample method of taking by purposive sampling. The data analysis method used is quantitative analysis by using the validity test and reliability test, test f, determinative coefficient, test t and regression analysis. Using multiple regression methods, you might conclude that the evidence variable immediately has a positive and significant impact on consumer satisfaction. Whereas reliability has a positive but insignificant effect on consumer satisfaction. Guarantee has a positive but insignificant effect on consumer satisfaction. The response has a positive but insignificant effect on consumer satisfaction. For empathy, it has no positive or insignificant impact on consumer satisfaction. Simultaneous evidence of direct,reliability can signifikantly affect costumers satisfaction with   f counts greater than the significance number. The resulting coefficient determination is 0.322 which means 32.2 percent of variable changes in consumer satisfaction are explained by common evidence, reliability, guarantees, response and empathy changes, while 67.8 percent is explained by other non-research variables.
Pentingnya Modal Kerja Dalam Meningkatkan Usaha Nelayan Di Kampung Ngalipaeng II Kecamatan Manganitu Selatan Kabupaten Kepulauan Sangihe Claudia Ayu Manumpil; Tinneke M. Tumbel; Joanne V. Mangindaan
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.112-121

Abstract

The purpose of this study was to determine the business conditions of fishing communities in Ngalipaeng II village. This research is a type of qualitative research. In coastal communities, traditional fishermen are the most suffering, poor and often the victims of the marginalization process due to fisheries modernization policies. In general, the so-called traditional fishermen are fishermen who utilize fishery resources with traditional fishing equipment, small business capital, and relatively simple fishing organizations. In general, fishermen still experience limited fishing technology. With a simple fishing gear, the operational area becomes limited, only around the coastal waters. Another problem is that access to markets is often not owned by fishermen, especially fishermen who live on small islands. Meanwhile, the condition of fish that easily rot, is a big problem faced by traditional fishermen. The income earned by these fishermen is generally used to fulfill the basic needs of family members. The basic needs that are intended in this case are food, clothing and housing as basic needs that are very important for survival, as well as social needs such as activities for merry, thanksgiving and others. Many fishing communities have not been able to meet the needs of household life, education, and other needs. Because given the results of fishing businesses that are so low / less because of limited costs and working capital.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan pada PT. Indonesia Prima Poperty Tbk Jakarta Pusat Grace D. P. Ramang; Tinneke M. Tumbel; Joula J. Rogahang
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.122-130

Abstract

This study aims to determine the financial performance of PT. Indonesia Prima Property, Tbk Jakarta Pusat by using financial ratio analysis from 2016 to 2018. Financial ratios analyzed include Current Ratio (CR), Quick ratio (QR), Total Assets Turnover (TAT), Net Profit Margin (NPM) , Gross Profit Margin (GPM), and Debt to Assets Total (DtAT). The data used in this study are in the form of financial statement data for 2016 - 2018. From the analysis of the data it can be seen that the liquidity ratio of PT. Indonesia Prima Property Tbk seen from CR in 2016 - 2018, in three years it was 2.78%, 4.28%, and 0.80% while the QR in 2016 - 2018 was 2.38%, 3.83%, 0.72%. The activity ratio of PT Indonesia Prima Property Tbk seen from TAT in three years is 0.56%, 0.43%, 0.03% has decreased every year this happens because the number of goods to be sold has not been much from the sale. PT Indonesia Prima Property Tbk's profitability ratio seen from NPM in three years is 0.02%, 0.04%, 0.06% while GPM in three years is 0.49%, 0.44%, 0.37%. The Solvency Ratio of PT Indonesia Prima Property Tbk seen from DtAT in three years is 0.03%, 0.02%, 0.09% experiencing ups and downs because it is funded by capital in a solvable condition.
Co-Authors Billy Rolly Sondakh Claudia Ayu Manumpil Grace D. P. Ramang Johnny R. E. Tampi Joula J. Rogahang Olivia F. C. Walangitan Sharen G. Tulangow