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Danny D. S. Mukuan
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Tarif Iklan Terhadap Keputusan Berlangganan pada Siaran Radio Montini Manado Iranzo Lorenzo Manemba; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.55-72

Abstract

This study focuses on the influence of advertising rates on customer decisions with the location of research on Radio Montini as one of the audio media by concentrating on promoting advertising rates or prices. The aim is to find out the extent to which Radio Montini Manado broadcast advertising rates affect customer decisions. The method used is a quantitative method with a simple linear regression analysis approach. The results of this study indicate that Radio Montini advertising rates have a positive and significant effect on Radio Manado's Montini FM customer decisions because it is supported by research results in accordance with the results of the validity and reliability test, the significance test, and the SPSS test results. The effect of advertising rates or prices on customer decisions on Radio Montini is not necessarily the only factor that influences customer decisions, but there are also other factors that could not be examined. Based on the results of this study, it is known that advertising rates or prices have a very strong influence on customer decisions at Radio Montini.
Pengaruh Multi Level Marketing Terhadap Penjualan Produk Serum Vitamin C Salisa Wiranto J. C Effendi; Johnny A. F. Kalangi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i3.73-82

Abstract

The purpose of this study was to examine the effect of Multilevel Marketing on the sale of Serim Vitamin C Salisa. Cosmetics has become one of the human needs in general. One of the cosmetics companies that saw this opportunity and marketed its products in Indonesia, namely PT. Aura Cantik Indonesia. This type of research is quantitative research. The data validity test results obtained all items in question declared valid. Furthermore, Anova output above is known that the calculated F value = 744,645 with a significance of 0,000 <0.05 then the regression model can be used to predict Multi-Level Marketing (X) variables or in other words, there are the influence of Multi-Level Marketing (X) variables on Sales variables ( Y). Furthermore, the results of the Determination Coefficient Test, R Square of 88.5% which states that the variable Sales of Vitamin C Salisa (Y) Serum Products is influenced by the Multi-Level Marketing (X) influence variable, while the remaining 11.5% is influenced by other variables that are not in this study.
Co-Authors Iranzo Lorenzo Manemba Johnny A. F. Kalangi Johny R. E. Tampi Wiranto J. C Effendi