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All Journal JURNAL ADMINISTRASI BISNIS AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Administrasi Bisnis
Sonja Andarini
Universitas Pembangunan Nasional "Veteran"
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Ambassador Terhadap Minat Beli Produk Maybelline New York Melalui Sikap pada Iklan Sebagai Variabel Mediasi Marischa Aqilah Faradilla; Sonja Andarini
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.97-104

Abstract

Maybelline New York is one of the most famous cosmetic products, one of which is in Indonesia. Maybelline New York has issued more than 200 cosmetic products by utilizing the latest technological sophistication in the latest trends. Just like any other cosmetic business, Maybelline New York certainly wants its product sales to always increase, but in fact there has been a decline in sales in recent years. This study aims to determine the effect of the brand ambassador "ITZY" on buying interest in Maybelline New York products through attitudes to advertising as a mediating variable. This research is a type of quantitative research with explanatory research method. In sampling the technique used is purposive sampling technique with a sample of 100 respondents. Data analysis was performed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) model with the help of SmartPLS 3.0 software. The results showed that the brand ambassador had a significant effect on buying interest; brand ambassador has a significant effect on attitudes in advertising; attitude to advertising has a significant effect on buying interest; attitude to advertising has a significant effect in mediating the influence of brand ambassadors on buying interest in Maybelline New York products
Pengaruh Brand Ambassador Terhadap Minat Beli Produk Maybelline New York Melalui Sikap pada Iklan Sebagai Variabel Mediasi Marischa Aqilah Faradilla; Sonja Andarini
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v12.i1.97-104

Abstract

Maybelline New York is one of the most famous cosmetic products, one of which is in Indonesia. Maybelline New York has issued more than 200 cosmetic products by utilizing the latest technological sophistication in the latest trends. Just like any other cosmetic business, Maybelline New York certainly wants its product sales to always increase, but in fact there has been a decline in sales in recent years. This study aims to determine the effect of the brand ambassador "ITZY" on buying interest in Maybelline New York products through attitudes to advertising as a mediating variable. This research is a type of quantitative research with explanatory research method. In sampling the technique used is purposive sampling technique with a sample of 100 respondents. Data analysis was performed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) model with the help of SmartPLS 3.0 software. The results showed that the brand ambassador had a significant effect on buying interest; brand ambassador has a significant effect on attitudes in advertising; attitude to advertising has a significant effect on buying interest; attitude to advertising has a significant effect in mediating the influence of brand ambassadors on buying interest in Maybelline New York products
Peran Perencanaan Bisnis Produk Sereal Berbasis Sayur Untuk Mendukung Gaya Hidup Sehat Maykhalis Nur Safitri; Devina Ananta Sari; Fitria Kartika Sari; Fazhabilla Nanda Savitri; Sonja Andarini; Indah Respati Kusumasari
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4801

Abstract

Many people in Indonesia do not eat enough vegetables. This is a problem for public health. This study made and reviewed a business plan for a vegetable cereal product. The goal is to give people a healthy, easy, and nutritious food choice. The method used was qualitative, with interviews, observations, and collecting documents. The study took place in Surabaya with people of different ages. The result showed that the cereal, made from carrots, spinach, and tomatoes, was liked by many because it tasted good and was healthy. The product was sold using social media and online shops, which helped grow the business. The financial study showed a return on investment of 179.57% in six months. The product also reached break even at 28 portions sold. This cereal has the chance to help people eat better and also support local farmers and small businesses. The vegetable cereal is a good business idea and helps people live a healthier life.
Co-Authors Devina Ananta Sari Fazhabilla Nanda Savitri Fitria Kartika Sari Indah Respati Kusumasari Marischa Aqilah Faradilla Maykhalis Nur Safitri