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All Journal International Journal of Management Science and Information Technology (IJMSIT)
Kusdiyanto Kusdiyanto
Muhammadiyah University of Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto Kusdiyanto; Edy Purwo Saputro; Zulfa Irawati; Sri Murwanti; Irmawati Irmawati; Dewi Probowati Setyaningrum
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
Co-Authors Dewi Probowati Setyaningrum Edy Purwo Saputro Irmawati Irmawati Sri Murwanti Zulfa Irawati