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All Journal Jurnal Pengabdian UNDIKMA
Yudha Herlambang C.P
Program Studi Sistem Informasi, Fakultas Teknik dan Desain, Universitas Hayam Wuruk Perbanas
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pemanfaatan Social Media Marketing Tools Sebagai Sarana Pemasaran Produk UMKM Laqma Dica Fitrani; Yudha Herlambang C.P; Nurul Hasanah U.D; Linda Purnamasari; Gunasti Hudiwinarsih; Abdullah Khoir Riqqoh
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.7828

Abstract

This community service activity aims to increase the skills and knowledge of FnF MSMEs regarding the application of Social Media Marketing Tools as a means of online business marketing. The community service team provides training on social media marketing by utilizing the WA Business and Instagram Business applications. The stages of implementing community service include preparation, implementation, practice, and evaluation. This activity was carried out at Perbanas Hayam Wuruk University and was attended by FnF UMKM owners. The implementation activity contained two training sessions, the first was training related to WA Business, and the second was Instagram Business. The results of this community service showed a 100% increase based on the knowledge identified from the pretest and posttest evaluation results. Besides that, FnF UMKM had skills in managing WA Business and Instagram Business as online social media to support the marketing of their superior products.
Co-Authors Abdullah Khoir Riqqoh Gunasti Hudiwinarsih laqma dica fitrani Linda Purnamasari Nurul Hasanah U.D