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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN
Zufriady Zufriady
Sekolah Tinggi Ilmu Ekonomi Pertiba Pangkalpinang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH LOKASI , PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN WISATAWAN LOKAL UNTUK BERKUNJUNG KE PANTAI TANJUNG KERASAK DESA PASIR PUTIH TOBOALI Agus Priyanto; Zufriady Zufriady
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 1 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to determine the effect of location, promotion, and brand image on purchasing decisions. The population in this study uses quantitative research, the data collection method that will be used in this study by using a questionnaire or questionnaire that will be filled directly by respondents Testing in this study uses SPSS, in the analysis of multiple linear regression it is known that the variable location, promotion and brand image a positive and significant effect on purchasing decisions. T-test results from location, promotion, and the brand image obtained sig <0.05 in a persistently independent variable positive effect on the dependent variable is accepted. Test results show that the independent variables jointly have a positive effect on the dependent variable accepted. The coefficient of determination (R Square) shows that location, promotion, and brand image can influence tourists' decision to point at 50.2% while the remaining 49.8% is explained by other variables outside of research capital
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA CV. DUNIA INDAH FURNITURE DESA TERU Rikard Sinaga; Zufriady Zufriady
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 2 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze and determine the effect of Price, Product Quality, and Promotion on Purchase Decisions at CV. Teru Furniture World Beautiful Village. The research variables consist of independent variables, namely: price, product quality, and promotion, while the dependent variable is purchasing decisions. The data analysis used was multiple regression analysis and continued with simultaneous and partial hypothesis testing with the help of the SPSS program. The results showed that the price had an effect on purchasing decisions, product quality had an effect on purchasing decisions, and promotions had an effect on purchasing decisions, while all the independent variables together influenced purchasing decisions. The results of the hypothesis test show that the null hypothesis (H0) for the price and promotion variables is rejected and the alternative hypothesis (Ha) is accepted, meaning that the price and product quality variables affect the purchasing decision variables, while the product quality variable answers the null hypothesis (H0) is accepted and (Ha) ) rejected means that the product quality variable has no effect on the purchasing decision variables
Co-Authors Agus Priyanto Rikard Sinaga