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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN International Journal of Economics, Business and Accounting Research (IJEBAR)
Nadia Sri Rezeki
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Economics, Econometrics & Finance Social Sciences Other

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PENGARUH BRAND IMAGE, DIGITAL MARKETING, DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI KABUPATEN BANGKA BARAT Astri Febrianti; Rita Deseria; Nadia Sri Rezeki; Efendi Efendi
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze the influence of brand image, digital marketing, and influencer marketing on purchasing decisions for Yamaha motorcycles in West Bangka Regency. This study uses an explanatory research approach which explains the causal relationship (cause and effect) between variables. The research model is hypothesis testing, which tests the theoretical relationships built by the author. The data used were collected from research respondents, namely consumers/users of Yamaha motorcycles in West Bangka Regency. The data analysis technique used multiple linear regression analysis. The results of this study show that the results of the F test calculation state that the brand image, digital marketing and influencer marketing variables together have a significant effect on purchasing decisions for Yamaha motorcycles in West Bangka Regency. Based on the results of the t test, it is stated that the three variables, namely brand image, digital marketing and influencer marketing, have a significant effect on purchasing decisions for Yamaha motorcycles in West Bangka Regency.
PENGARUH EMOSIONAL, TEKNOLOGI DAN SUKU BUNGA TERHADAP KEPUASAN NASABAH REGULER YANG BERDAMPAK TERHADAP LOYALITAS NASABAH PT. BANK SUMSELBABEL PANGKALPINANG Nadia Sri Rezeki
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study uses a quantitative approach. The research sample used was 100 respondents (regular customers) who were then asked to answer the research questionnaire and used as primary data for analysis materials. Methods of data analysis using multiple linear regression analysis and simple regression, with a validity test, reliability test, classical assumption test and test the coefficient of determination. While testing the hypothesis using the F test (simultaneous) and t test (partial). As a tool in data analysis using the SPSS version 25 program. The results of the study concluded that the positive and significant influence of emotional variables, technology and interest rates on customer satisfaction of 0.8410 means 84.10% while the other 15.90% is explained by other variables not included in this study. There is a positive and significant influence of emotional variables on customer satisfaction, there is a positive and significant influence of technology variables on customer satisfaction, there is a positive and significant influence of the interest rate variable on customer satisfaction and there is a positive and significant effect of customer satisfaction on customer loyalty by 70 % while the other 30% is explained by other variables not included in this study. For example, the influence of service quality, product quality, customer trust, and others.
THE EFFECT OF COMPANY SIZE, ASSET GROWTH AND ASSET STRUCTURE ON CAPITAL STRUCTURE IN THE TEXTILE AND GARMENT INDUSTRY OF THE INDONESIA STOCK EXCHANGE Akbar, Jufri Sani; Nadia Sri Rezeki
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17693

Abstract

The Textile and Garment Industry is an industry that makes a significant contribution to economic growth in Indonesia, making a large contribution to the PDP (Gross Domestic Product), then the reason in this study is how company size, asset growth and asset structure can affect capital structure. Research with 12 samples of textile and garment companies listed on the IDX with data from 2020 - 2024 using the purposive sampling method. Pecking order theory is the choice because the use of funding sources refers to internal funds, debt, and equity. The analysis method uses parametric statistics panel data regression with variable measurement assumptions. The results of the regression analysis obtained the results that the R-squared was 0.666565 and the Adjusted R-squared was 0.558424, and this is evident from the results of hypothesis testing both simultaneously and partially there is an influence of company size, asset growth and asset structure on capital structure. Keywords: Company Size, Asset Growth, Asset Structure and Capital Structure
Co-Authors Astri Febrianti Efendi Efendi Jufri Sani Akbar Rita Deseria