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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN International Journal of Economics, Business and Accounting Research (IJEBAR) PEDAMAS (Pengabdian Kepada Masyarakat) Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Nadia Sri Rezeki
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Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BRAND IMAGE, DIGITAL MARKETING, DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI KABUPATEN BANGKA BARAT Astri Febrianti; Rita Deseria; Nadia Sri Rezeki; Efendi Efendi
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze the influence of brand image, digital marketing, and influencer marketing on purchasing decisions for Yamaha motorcycles in West Bangka Regency. This study uses an explanatory research approach which explains the causal relationship (cause and effect) between variables. The research model is hypothesis testing, which tests the theoretical relationships built by the author. The data used were collected from research respondents, namely consumers/users of Yamaha motorcycles in West Bangka Regency. The data analysis technique used multiple linear regression analysis. The results of this study show that the results of the F test calculation state that the brand image, digital marketing and influencer marketing variables together have a significant effect on purchasing decisions for Yamaha motorcycles in West Bangka Regency. Based on the results of the t test, it is stated that the three variables, namely brand image, digital marketing and influencer marketing, have a significant effect on purchasing decisions for Yamaha motorcycles in West Bangka Regency.
PENGARUH EMOSIONAL, TEKNOLOGI DAN SUKU BUNGA TERHADAP KEPUASAN NASABAH REGULER YANG BERDAMPAK TERHADAP LOYALITAS NASABAH PT. BANK SUMSELBABEL PANGKALPINANG Nadia Sri Rezeki
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study uses a quantitative approach. The research sample used was 100 respondents (regular customers) who were then asked to answer the research questionnaire and used as primary data for analysis materials. Methods of data analysis using multiple linear regression analysis and simple regression, with a validity test, reliability test, classical assumption test and test the coefficient of determination. While testing the hypothesis using the F test (simultaneous) and t test (partial). As a tool in data analysis using the SPSS version 25 program. The results of the study concluded that the positive and significant influence of emotional variables, technology and interest rates on customer satisfaction of 0.8410 means 84.10% while the other 15.90% is explained by other variables not included in this study. There is a positive and significant influence of emotional variables on customer satisfaction, there is a positive and significant influence of technology variables on customer satisfaction, there is a positive and significant influence of the interest rate variable on customer satisfaction and there is a positive and significant effect of customer satisfaction on customer loyalty by 70 % while the other 30% is explained by other variables not included in this study. For example, the influence of service quality, product quality, customer trust, and others.
THE EFFECT OF COMPANY SIZE, ASSET GROWTH AND ASSET STRUCTURE ON CAPITAL STRUCTURE IN THE TEXTILE AND GARMENT INDUSTRY OF THE INDONESIA STOCK EXCHANGE Akbar, Jufri Sani; Nadia Sri Rezeki
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17693

Abstract

The Textile and Garment Industry is an industry that makes a significant contribution to economic growth in Indonesia, making a large contribution to the PDP (Gross Domestic Product), then the reason in this study is how company size, asset growth and asset structure can affect capital structure. Research with 12 samples of textile and garment companies listed on the IDX with data from 2020 - 2024 using the purposive sampling method. Pecking order theory is the choice because the use of funding sources refers to internal funds, debt, and equity. The analysis method uses parametric statistics panel data regression with variable measurement assumptions. The results of the regression analysis obtained the results that the R-squared was 0.666565 and the Adjusted R-squared was 0.558424, and this is evident from the results of hypothesis testing both simultaneously and partially there is an influence of company size, asset growth and asset structure on capital structure. Keywords: Company Size, Asset Growth, Asset Structure and Capital Structure
WORKSHOP EFEKTIVITAS MANAJERIAL DI ERA SOCIETY 5.0 PADA PERUSAHAAN DI KOTA PANGKALPINANG Tuha, Panca Tuah; Mohamad Makrus; Afrizal; Jufri Sani Akbar; Maulan Aklil; Nadia Sri Rezeki; Rahmad Firdaus
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 04 (2024): JULI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Kegiatan ini merupakan kolaborasi antara Universitas Pertiba dan Dinas Penanaman Modal dan Layanan Terpadu (DPMPTSP) dan tenaga kerja Kota Pangkalpinang untuk membantu membina dan meningkatkan keterampilan sumber daya manusia di perusahaan-perusahaan di Kota Pangkalpinang. Kegiatan dilaksanakan dalam bentuk workshop, tanya jawab dan diskusi serta studi kasus yang dibawakan oleh narasumber Universitas Pertiba dan Layanan Terpadu (DPMPTSP) dan tenaga kerja Kota Pangkalpinang dengan dihadiri oleh 40 perwakilan bisnis dari Kota Pangkalpinang. Peserta memperoleh pengetahuan dan pemahaman baru serta langkah-langkah untuk diterapkan dalam praktik di bisnis untuk mencapai manajemen yang efektif. Kegiatan ini dapat memberikan solusi bagi perusahaan untuk meningkatkan keterampilan sumber daya manusia untuk menciptakan tenaga kerja yang handal yang memenuhi perubahan era Society 5.0. Kegiatan ini merupakan bentuk pengabdian kepada masyarakat dari tiga pilar dharma perguruan tinggi.
Pemberdayaan Hukum dan Ekonomi untuk Ketahanan Pangan dan Ekonomi Kreatif di Desa Delas, Kecamatan Air Gegas, Kabupaten Bangka Selatan Nadia Sri Rezeki; Eko Riyadi; Agung Pranata; Nurhayati Dzikri; Rani Purwasih; Winda Purnamasari; Tri Agustin; Nanda Amelia; Karisma Karisma; Alpian Akbar; Fariq Zabran Adha
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 4 (2025): Oktober: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i4.2269

Abstract

Community service activities through Pertiba University's Field Study Program (KKN) in Delas Village, Air Gegas Subdistrict, South Bangka Regency were carried out to raise legal awareness, strengthen food security, and develop a creative economy based on local potential. The methods used included legal socialization, education in schools, assistance with the digitization of MSMEs, chili and celery horticulture, turmeric and tamarind herbal medicine workshops, social services, and collaboration with Posyandu and the private sector. The results of the activities showed an increase in the community's understanding of law and the digital economy, an increase in skills in processing local products, and the emergence of motivation to develop household food security. This activity successfully strengthened the synergy between students, the community, the village government, and external partners. In conclusion, the program's objectives were achieved by providing positive impacts in the form of increased legal literacy, food self-sufficiency, and the strengthening of the creative economy in Delas Village.
Co-Authors Afrizal Agung Pranata Alpian Akbar Astri Febrianti Efendi Efendi Eko Riyadi Fariq Zabran Adha Jufri Sani Akbar Jufri Sani Akbar Karisma Karisma Maulan Aklil Mohamad Makrus Nanda Amelia Nurhayati Dzikri Rahmad Firdaus Rani Purwasih Rita Deseria Tri Agustin Tuha, Panca Tuah Winda Purnamasari