Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Ribhuna: Jurnal Keuangan dan Perbankan Syariah
Yeny Rokhilawati
Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia
Religion Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS STRATEGI PEMASARAN PADA PRODUK SIMPANAN MUDHARABAH DI BMT NUSANTARA CABANG GLENMORE Yeny Rokhilawati
RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Vol 1 No 2 (2022): July 2022
Publisher : Islamic Banking Department, Faculty of Islamic Economics and Business, Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A marketing strategy is a plan to allocate and coordinate resources in marketing activities to achieve both short- and long-term goals based on market research on product valuation, promotion and sales planning and retribution. To achieve maximum marketing results, it is first necessary to apply the core concept of marketing that determines segmentation or grouping, targeting (target market) and positioning (company position). This research uses qualitative research methods with qualitative descriptive approaches, data collection, using several methods namely obsevation, interviews and documentation. While technical data analysis uses qualitative data analysis (data reduction, data presentation and conclusion withdrawal). While checking the validity of data using source triangulation and triangulation techniques. The results of this research, it can be concluded that the marketing strategy carried out by BMT UGT Nusantara is marketing mix 11 in the form of products (products) is fairly complete, the price (price) is very cheap, the place (place) by picking up the ball, promotion (promotion) more to field officers and brochures, people (people) are male employees and prioritize graduates of boarding schools, concern (public relations) by giving fines obtained from customers to be donated to social institutions, Physical evidence (physical evidence) by setting up an office and there is written evidence of transactions, power (power) with a strong network and customers quite a lot. (Pressure) in working employees must run on time and full responsibility, performance (performance) is to determine who employees who have good performance will be raised and vice versa, and a good process , friendly and polite will give its own impression for customers.
TINJAUAN HUKUM JUAL BELI HANDPHONE (HP) BEKAS DALAM PERSPEKTIF ISLAM (STUDI KASUS UD. VIRGO CELL ROGOJAMPI Yeny Rokhilawati; Habibulloh Habibulloh; Ridhwan Nasrulloh
RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Vol 2 No 1 (2023): January 2023
Publisher : Islamic Banking Department, Faculty of Islamic Economics and Business, Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/ribhuna.v2i1.1823

Abstract

This study aims to explain the law of buying and selling used cellphones (Hp) in an Islamic perspective (UD case study. Virgo Cell Rogojampi). This research uses a qualitative descriptive approach. In the data collection process, it uses several methods, namely observation, interviews, and documentation. Data analysis techniques use qualitative data analysis (data reduction, data presentation and drawing conclusions). as for the results of the research that buying and selling mobile phones at UD Virgo Cell Rogojampi uses a murabahah contract and the law of buying and selling is in accordance with islamic perspectives
ANALISIS STRATEGI PEMASARAN PADA PRODUK SIMPANAN MUDHARABAH DI BMT NUSANTARA CABANG GLENMORE Yeny Rokhilawati
RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Vol. 1 No. 2 (2022): July 2022
Publisher : Islamic Banking Department, Faculty of Islamic Economics and Business, Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A marketing strategy is a plan to allocate and coordinate resources in marketing activities to achieve both short- and long-term goals based on market research on product valuation, promotion and sales planning and retribution. To achieve maximum marketing results, it is first necessary to apply the core concept of marketing that determines segmentation or grouping, targeting (target market) and positioning (company position). This research uses qualitative research methods with qualitative descriptive approaches, data collection, using several methods namely obsevation, interviews and documentation. While technical data analysis uses qualitative data analysis (data reduction, data presentation and conclusion withdrawal). While checking the validity of data using source triangulation and triangulation techniques. The results of this research, it can be concluded that the marketing strategy carried out by BMT UGT Nusantara is marketing mix 11 in the form of products (products) is fairly complete, the price (price) is very cheap, the place (place) by picking up the ball, promotion (promotion) more to field officers and brochures, people (people) are male employees and prioritize graduates of boarding schools, concern (public relations) by giving fines obtained from customers to be donated to social institutions, Physical evidence (physical evidence) by setting up an office and there is written evidence of transactions, power (power) with a strong network and customers quite a lot. (Pressure) in working employees must run on time and full responsibility, performance (performance) is to determine who employees who have good performance will be raised and vice versa, and a good process , friendly and polite will give its own impression for customers.
TINJAUAN HUKUM JUAL BELI HANDPHONE (HP) BEKAS DALAM PERSPEKTIF ISLAM (STUDI KASUS UD. VIRGO CELL ROGOJAMPI Yeny Rokhilawati; Habibulloh Habibulloh; Ridhwan Nasrulloh
RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Vol. 2 No. 1 (2023): January 2023
Publisher : Islamic Banking Department, Faculty of Islamic Economics and Business, Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/ribhuna.v2i1.1823

Abstract

This study aims to explain the law of buying and selling used cellphones (Hp) in an Islamic perspective (UD case study. Virgo Cell Rogojampi). This research uses a qualitative descriptive approach. In the data collection process, it uses several methods, namely observation, interviews, and documentation. Data analysis techniques use qualitative data analysis (data reduction, data presentation and drawing conclusions). as for the results of the research that buying and selling mobile phones at UD Virgo Cell Rogojampi uses a murabahah contract and the law of buying and selling is in accordance with islamic perspectives
Co-Authors Habibulloh Habibulloh Ridhwan Nasrulloh