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Zulkarnain
Universitas Kutai Kartanegara
Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengelolaan Usaha Mikro Kecil dan Menengah Olah Bebaya Separi dalam Memasuki Pasar Modern Zulkarnain; Ekklesia Hendra Pratama
MAHAKAM: Jurnal Ilmu-Ilmu Sosial Vol. 10 No. 1 (2021): MAHAKAM : Jurnal Ilmu-Ilmu Sosial
Publisher : Prodi Administrasi Negara FISIPOL Universitas Kutai Kartanegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/mahakam.v10i1.1088

Abstract

This study aims to determine the management strategy of SMEs in entering the modern market and the obstacles faced by SMEs in Bebaya Separi. The method used in this research is qualitative with ten informants. Data was collected using observation, interview and documentation techniques. The results obtained in this study indicate that the MSME Processing Bebaya Separi uses fresh flat fish to maintain the image of the taste of its products, provides two types of prices, namely Rp. 5,0000, - and Rp. 125,000,-. and do more promotion using social media. The obstacles faced include capital constraints and obstacles in the training of making Amplang for the MSME managers. Keywords: Strategy, MSME, Modern Market
Co-Authors Ekklesia Hendra Pratama