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All Journal Jurnal Ilmu Manajemen dan Bisnis Journal of Education and Culture
Abd Rahman K. Ma'ruf
Universitas Bina Mandiri Gorontalo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Description of Appropriate Use of E-Letters for Higher Education: Deskripsi Penggunaan E-Letter yang Sesuai untuk Perguruan Tinggi Abd Rahman K. Ma'ruf; Frezy Paputungan
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

E-letter is a web-based application used for correspondence activities which makes it easier to time-efficient company correspondence activities while triggering pros and cons among users in its implementation. The aim of this research is to identify E-letters taking place in company correspondence amidst the emergence of pros and cons between users while carrying out business correspondence giving rise to various meanings of E-letters which continue to persist in supporting the achievement of organizational goals. This research uses a qualitative approach with a case study method. The results of this research show that the use of e-letters in private universities gives rise to various different user perspectives, but the use of e-letters continues. The use of e-letters provides convenience and accuracy in correspondence starting from the creation and distribution of official letters to the process of information retrieval and storage. This system minimizes misuse of official documents because it has a security system where only registered employees can access the system.
The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta Frezy Paputungan; Abd Rahman K. Ma'ruf; Iwan B. Jassin
Jurnal Ilmu Manajemen dan Bisnis Vol. 11 No. 2 (2023): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The existence of customer loyalty for the company is very important. Customer loyalty is defined as people who enjoy services, especially those who receive services regularly and repeatedly. This definition places loyalty as a commitment to an attitude that generates empathy. In this research about the impact of brand image and consumer satisfaction on customer loyalty. The population in this study are customers of private universities in Gorontalo. The number of samples used is 96 respondents, the sampling technique is using purposive sampling. The data obtained and analyzed qualitatively obtained through observation and data collection. The results showed that brand image has a significant influence on customer satisfaction, which is significant for customer loyalty.
PERKEMBANGAN KEHIDUPAN PENDIDIKAN DAN KARIER UNTUK REMAJA Maryam Paso; Mutmainah Latabi; Abd Rahman K. Ma'ruf
Jurnal Ilmu Pendidikan dan Budaya Vol 3 No 2 (2023): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeac.v3i2.1269

Abstract

Adolescence is a crucial stage in a person's development since it prepares them for a healthy adulthood. This time period amply illustrates how childhood and adulthood are in transition. Many issues develop. One of them throughout this adolescent stage is the issue of professional readiness. This issue is an obvious result of adolescent development, when there are expectations for individuals getting ready for a profession. Adolescents that experience career issues typically have it with the type of education they choose, which influences the type of job they end up getting in the future. In light of the numerous difficulties adolescents face in choosing their job path in the future, it is crucial to pay close attention to this problem. to fulfill the requirements of a career Career guidance is a form or process of providing assistance to individuals or people in preparing themselves for the world of work, such as descriptions of the world of work, selection of positions, skills and job development, and norms that apply in the work environment. Career guidance is given to someone to be able to determine and make decisions in entering the right job field and be responsible for the decisions that have been taken so that they are able to realize themselves meaningfully. Career guidance is a device, more precisely a systematic programme, process, technique or service intended to help individuals understand and act on the basis of self-knowledge and recognition of opportunities in work, education and leisure and to develop skills in make decisions so that the person concerned can create and manage his career development.
Description of the Application of the Quantum Teaching Method to Increasing Student Learning Motivation: Deskripsi Penerapan Metode Quantum Teaching Terhadap Peningkatan Motivasi Belajar Mahasiswa Frezy Paputungan; Abd Rahman K. Ma'ruf
Jurnal Ilmu Pendidikan dan Budaya Vol 3 No 2 (2023): Journal of Education and Culture (JEaC)
Publisher : LPPM UNiversitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeac.v3i2.1334

Abstract

In several universities, the application of learning models that are less effective and innovative often results in low student learning outcomes, so a learning model is needed that is able to motivate to improve learning outcomes, especially in course content. This research aims to analyze the learning outcomes of odd semester undergraduate students in Educational Technology after implementing the quantum teaching learning model. This research is a descriptive research carried out through observation during the even semester. The subjects of this research were all Bachelor of Educational Technology students consisting of 12 people, while the object of this research was the students' learning outcomes. Data on student learning outcomes are collected through written tests at the end of each lesson. The data that has been collected is analyzed using quantitative analysis. The results of this research show that the average value of learning outcomes before the action is 62.78 with a learning completeness level of 50.00% and the average value of learning outcomes after the action is 75.00 with a learning completeness level of 88.89%. The conclusion of this study is that the application of the quantum teaching learning model can increase students' learning motivation. The implication of this research is to foster student curiosity and create a pleasant learning atmosphere to motivate student activity in the learning process so that students are able to get maximum learning results.
Co-Authors Frezy Paputungan Iwan B. Jassin Maryam Paso Mutmainah Latabi