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All Journal Nuansa : Jurnal Studi Islam dan Kemasyarakatan EMPOWERMENT: Journal of Community Practice
Evan Stiawan
UIN FATMAWATI SUKARNO BENGKULU
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISIS JUMLAH PEMBIAYAAN DAN JANGKA WAKTU TERHADAP KELANCARAN PENGEMBALIAN PEMBIAYAAN MURABAHAH PADA KOPERASI LKMS-MM SEJAHTERA DI KOTA BENGKULU Evan Stiawan; Tiara Agnesta
Nuansa : Jurnal Studi Islam dan Kemasyarakatan Vol 14, No 2 (2021): Desember
Publisher : Universitas Islam Negeri Fatmawati Sukarno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/njsik.v14i2.6298

Abstract

Tujuan penelitian ini untuk mengetahui apakah jumlah pembiayaan dan jangka waktu berpengaruh terhadap kelancaran pengembalian pembiayaan murabahah pada Koperasi LKMS-MM Sejahtera Kota Bengkulu. Adapun jenis penelitian yang digunakan adalah jenis penelitian lapangan dengan pendekatan kuantitatif. Populasi pada penelitian ini berjumlah 47 data yang diperoleh dari data administrasi milik Koperasi LKMS-MM Sejahtera Kota Bengkulu. Data dikumpulkan melalui teknik wawancara dan dokumentasi. Kemudian data tersebut dianalisis dengan menggunakan ANOVA One Way. Hasil penelitian menunjukan bahwa: 1) Variabel jumlah pembiayaan berpengaruh terhadap kelancaran pengembalian. Hasil uji ANOVA dalam penelitian ini menunjukkan nilai sig sebesar 0,046 lebih kecil dari pada 0,05 (0,046 < 0,05). 2) Variabel jangka waktu tidak berpengaruh terhadap kelancaran pengembalian. Hasil uji ANOVA dalam penelitian ini menunjukkan nilai sig sebesar 0,533 lebih besar dari pada 0,05 (0,533> 0,05).
Pendampingan Optimalisasi Pemasaran Produk Melalui Digital Platform dan Implementasi Pelayanan Prima untuk Meningkatkan Kepuasan Pelanggan di PT Sasana Lintas Indo Safna Kurnia Putri; M. Abrar Habibullah; Hafiz Muhammad Saad; Evan Stiawan
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.131

Abstract

This article focuses on the analysis of marketing strategies for tourism products of PT Sasana Lintas Indo in Bengkulu through the framework of the 4P marketing mix theory (Product, Promotion, Price, Place). The type of research used is descriptive qualitative, utilizing primary and secondary data, as well as methods of observation, interviews, and documentation to deeply uncover how PT Sasana Lintas Indo implements marketing strategies to increase its customer base. Research findings show that PT Sasana Lintas Indo Bengkulu uses a combination of digital marketing through social media advertising and direct marketing through visits and partnerships. Furthermore, this research also highlights the implementation of excellent service as an integral part of their strategy, reflected in participation in religious gatherings, partnerships with institutions, payment flexibility, and a focus on service quality for tourists. Thus, this study not only examines marketing strategies for tourism products, but also emphasizes the importance of implementing excellent service in PT Sasana Lintas Indo's efforts to attract and retain customers.
Co-Authors Hafiz Muhammad Saad M. Abrar Habibullah Safna Kurnia Putri Tiara Agnesta