Henny Risnawati Henny Risnawati
Sekolah Tinggi Ilmu Ekonomi Swadaya

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ANALISIS PENGARUH MODAL KERJA, MANAJEMEN ASET, DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS PT. MITRA SENTOSA ABADI Winaya Purwanti Winaya Purwanti; Darti Indriyani Darti Indriyani; Henny Risnawati Henny Risnawati
Cakrawala Akuntansi & Manajemen Vol 30 No 2 (2023): Juli - Desember
Publisher : LPPM Swadaya Institute of Business and Communication

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Abstract

The problem of this research is how the influence of working capital, asset management, and sales growth on profitability at PT. Mitra Sentosa Abadi. So the purpose of this study is to analyze the effect of working capital, asset management, and sales growth on profitability. The research uses multiple linear regression methods and also descriptively to detect any obstacles faced by the company in managing working capital, asset management, sales growth, and profitability. This study used secondary data sourced from the financial statements of a stevedoring company, PT Mitra Sentosa Abadi for the period 2018-2020. The independent variables that are tested in a row are using working capital turnover, total asset turnover, and sales growth ratio, and the dependent variable is a return on asset. The results showed that the working capital variable was negative (-0.001) with a significance value of 0.087 on profitability, asset management was positive (0.653) with a significance value of 0.000 on profitability, and sales growth was negative (-0.003) with a significance value of 0.408 on profitability. The significance value was set at 0.05. This study shows that partially only asset management variables have a positive and significant effect on profitability. Meanwhile, simultaneously the variables of working capital, asset management, and profitability have an effect on profitability with a coefficient of determination (R2) of 0.721. Suggestions and implications for management are to ensure that heavy equipment productivity is aligned with cost efficiency, so the resulting revenue is getting better quality.
Strategi komunikasi pemasaran PT. Duta Intidaya Watson Indonesia dalam memasarkan produk kesehatan Asep Saifudin Asep Saifudin; Fadilah Fadilah; Henny Risnawati Henny Risnawati
Cakrawala Akuntansi & Manajemen Vol 30 No 2 (2023): Juli - Desember
Publisher : LPPM Swadaya Institute of Business and Communication

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Abstract

The success of a company in winning the competition does not only come from the right strategy but also comes from the efficiency of the company in formulating strategies. In this study, the author will conduct research on the Strategy and Communications used by PT. Watson's Intidaya Ambassador. Tbk. in marketing health products in Bekasi. As one of the multinational companies engaged in the FMCG industry. Watson Indonesia is a competitive company. Overall this thesis provides an overview of the strategy and communication of PT. Watson in marketing health products. In this campaign, Watsons wants to introduce to customers that Watsons also has a private-label product called the Watsons brand. In addition, Watsons also wants to show customers that the products offered by the Watsons brand are of good quality. It is tested to be made from natural, quality ingredients and has been dermatologically tested so it is safe to use. Marketing Public Relations analyzes both current and future problems. So one of the strategies used by the company's marketing is the Watson Try Me Love Me campaign. The marketing communication strategy carried out by the company certainly requires the media as a liaison between the company and its public. Therefore, in the Watsons Try Me Love Me campaign the media strategies used are offline media and online media. Watsons Indonesia tends to use social media so the most frequently used promotional media for this campaign is online media compared to offline media. Watsons Indonesia has its own social media, namely Facebook, Instagram, Twitter, Website, and Mobile apps.