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All Journal Quantitative Economics and Management Studies Jurnal Ekonomi
Fera Nelfianti
Bina Sarana Informatika University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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THE EFFECT OF PERCEIVED PRICE, PROMOTION, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER PURCHASE INTENTIONS LAZADA MARKETPLACE IN DEPOK Eulin Karlina; Instianti Elyana; Fera Nelfianti; Siti Nuryati; Zaenal Arief
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

In today's modern era, acceleration and innovation in technology are pushing the world economy forward, so many new startups have sprung up that have come up with ideas to raise the level of the economy, such as online shops, e-commerce, and others. Lazada is a marketplace that is in demand by various groups for online transactions by often offering promotional programs at lower prices with free shipping and good service. This study aims to determine the effect of perceived price, promotion, product quality, and service quality in the Lazada marketplace on consumer purchasing decisions in Depok. This study uses a quantitative descriptive method by distributing questionnaires through Google Forms with purposive sampling, namely Lazada users as a consumer online shopping platform in Depok. In analyzing the data, this study used SPSS 26 to calculate the results of the Multiple Linear Regression variable test, t-test, F test, and determination analysis. The results of this study indicate that based on the t-test, price perceptions have a positive and insignificant effect on purchasing decisions, and based on the t-test, promotion and product quality have a positive and significant effect on purchasing decisions. Based on the results of the F test, perceptions of price, promotion, product quality, and service quality significantly affect consumers' purchasing decisions in Depok. Based on the results of multiple regression analysis, the effect of perceived price, promotion, product quality, and service quality on purchasing decisions is only 73.5%. The remaining 26.5% is influenced by other variables not examined in this study.
The Influence of Price Perceptions, Product Quality and Service Quality on Customer Satisfaction Instianti Elyana; Rini Martiwi; Fera Nelfianti; Eulin Karlina; Nyoman Suardhita
Quantitative Economics and Management Studies Vol. 4 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2019

Abstract

This study aims to determine the effect of perceived price, product quality and service quality on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. This study used a quantitative descriptive method by distributing questionnaires via Google Form to PT Dafnet Media Gemilang subscribers in Bojonggede District, Bogor Regency. The population in this study was 1200 people in Bojonggede District who were PT Dafnet Media Gemilang customers. Meanwhile, the number of samples was 120 people with the sampling technique used was the Slovin technique. In analyzing the data, this study used SPSS 26 to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this study indicate that based on the t test, price perception, product quality and service quality have a positive and significant effect on customer satisfaction on PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. Based on the results of the F Test, price perception, product quality and service quality together have a significant effect on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. Based on the results of multiple regression analysis, the effect of perceived price, product quality and service quality on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency is 76.5% while the remaining 23.5% is influenced by other variables not examined in this study.
Co-Authors Eulin Karlina Instianti Elyana Instianti Elyana Nyoman Suardhita Rini Martiwi Siti Nuryati Zaenal Arief