Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Nirwan Br Bangun
Indonesian Community Development University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF ADVERTISING ATTRACTION, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF INDOMIE INSTANT NOODLES IN STUDENTS OF THE FACULTY OF TEACHING AND EDUCATIONAL SCIENCES Rosika Sinaga; Putri Angelia Hutagalung; Jarungjung Hutagaol; Nirwan Br Bangun
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research intends to see how the influence of Advertising Attractiveness, Brand Image and Price in Purchase Decisions of Indomie Instant Noodles in Teaching and Education Faculty Students. This study used the SPSS version 22 application. In this study, the population used was all 75 students of the Teaching and Education Faculty, in the questionnaire distribution technique (questionnaire). The method used in the research is a quantitative approach. In this study, data testing was carried out, namely the validity test, the reliability test in Alpha Crobach, the classical assumption test and multiple linear regression analysis to provide evidence for the research hypothesis. Obtaining analysis provides evidence that Advertising Attractiveness has a significant influence on Purchasing Policy,
Co-Authors Jarungjung Hutagaol Putri Angelia Hutagalung Rosika Sinaga