Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi International Journal Management and Economic (IJME) International Journal Multidisciplinary Science
Viniyati Maftuchach
Universitas Teknologi Muhammadiyah Jakarta
Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALYSIS OF THE INFLUENCE OF THE FINANCIAL SERVICES AND INSURANCE, REAL ESTATE, MANUFACTURING AND TRADE SECTORS ON ECONOMIC GROWTH IN SOUTH TANGERANG Maisa Reresimi; Viniyati Maftuchach; Jumadi Jumadi; Santi Santi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors on economic growth in South Tangerang. Annual economic data comes from the Central Statistics Agency, which is interpolated into monthly data with Eviews 12. The interpolated data is then processed using the Ordinary Least Square method. The statistical analysis results show that all sectors have a positive and significant impact on the city's economic growth. The Financial Services and Insurance Sectors show that easier access to financing and financial stability contribute to sustainable economic growth. The Real Estate sector has proven to have a positive impact on infrastructure and property developments that encourage new jobs and business growth. The Manufacturing Sector significantly impacts by creating jobs and increasing added value in production. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang.
The Influence of Celebrity Endorsers and E-WOM on Purchase Decisions of Skintific with Brand Image as an Intervening Variable in Jakarta Viniyati Maftuchach; Citra Alifia Yulianti; Lela Nurlaela Wati
International Journal Multidisciplinary Science Vol. 4 No. 2 (2025): June: International Journal Multidiciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v4i2.1936

Abstract

A marketing tactic that can influence purchasing decisions is Celebrity Endorsement and electronic word-of-mouth. The purpose of this study is to evaluate how electronic word-of-mouth and celebrity endorsements affect consumer behavior. decisions in Jakarta that use brand image as a mediating factor. The SEM-PLS technique is used in this study's descriptive quantitative methodology. The application utilized is SmartPLS version 4.0.0, employing sample data from 140 respondents via questionnaire distribution. The findings show that celebrities who endorse products exert a positive and significant impact on purchase decisions, whereas electronic word of mouth lacks a considerable effect on synthetic purchasing decisions. Moreover, Brand Image can serve as a mediator in the impact of celebrity endorsers. Electronic word-of-mouth influences purchasing decisions for skincare product in Jakarta. This research is limited to Skintific users in DKI Jakarta so the results may not be generalizable to a wider population. Apart from that, this research only considers the variables of celebrity endorser, E-WOM, and brand image, without examining other factors that might influence purchasing decisions. This research provides new insight into how celebrity endorsers and electronic word of mouth can be used in marketing strategies for skincare products. Apart from that, this research can also be a reference for companies that are formulating more effective marketing and branding strategies.
THE INFLUENCE OF LOCATION AND SERVICE QUALITY THROUGH GOOGLE REVIEWS ON PURCHASING DECISIONS (OMBAK LAUT ANCOL RESTAURANT) Siti Zulaeha; Viniyati Maftuchach; Lela Nurlelawati
International Journal Management and Economic Vol. 4 No. 2 (2025): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i2.2145

Abstract

Analyzing the influence of location and service quality via Google Reviews on purchasing decisions at Ombak Laut Restaurant, Ancol, North Jakarta. In today's digital era, online reviews, especially via Google Reviews, have become an important factor influencing consumer perceptions and purchasing decisions. This research uses a quantitative approach with primary data collected through questionnaires distributed to 247 respondents, who are visitors to the Ombak Laut Restaurant. The independent variables in this research are location and service quality, the intervening variable is Google Reviews, and the dependent variable is purchasing decisions. The research method used is multiple linear regression to analyze direct and indirect relationships between variables. The research results show that location and service quality have a significant influence on Google Reviews. Furthermore, Google Reviews acts as a mediator that strengthens the influence of location and service quality on purchasing decisions. These findings show that strategic location, quality service, and positive reviews from consumers are an effective combination to encourage increased purchasing decisions. This research provides a practical contribution for Ombak Laut Restaurant managers in designing marketing strategies that focus on improving service quality and managing digital reviews to maintain competitiveness. Apart from that, the results of this research can also be a reference for similar research in the field of digital marketing management and the culinary industry. The limitation of this research lies in the sample coverage which only includes visitors to the Ombak Laut Restaurant in Dki Jakarta, so the results may not necessarily apply to other locations or types of businesses. Future research is expected to expand the object of study and consider additional factors, such as digital promotion and competition, to provide a deeper understanding of the influence of digital reviews.
Co-Authors Citra Alifia Yulianti Jumadi Jumadi Lela Nurlelawati Maisa Reresimi Santi Santi Siti Zulaeha Wati, Lela Nurlaela