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All Journal Excellent Jurnal Simki Economic
Machsun Machsun, Machsun
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Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Word Of Mouth, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Tenun Ikat Kodok Ngorek Di Kota Kediri Tahun 2025 Machsun, Machsun; Halik, Abdul; Mujanah, Siti
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2053

Abstract

This study aims to analyze the influence of word of mouth, product quality and price on purchasing decisions for Kodok Ngorekikat weaving in Kediri City.This research is an analytical observational study with a cross-sectional approach. The sampling technique used was simple random sampling. The population was all consumers of Kodok Ngorek ikat weaving in Kediri City. The sample size was 103 respondents. The independent variables were word of mouth, product quality, and price. The dependent variable was the purchasing decision. Statistical analysis used logistic regression.The results of the analysis show that word of mouth (0.005), product quality (0.001) and price (0.003) influence the purchasingdecision to Tenun Ikat Kodok Ngorek.
Co-Authors Abdul Halik Adlhan, Dika Zaim Fitriyasari, Anis Hari Basuki N Indawati, Rachma Oktavia, Riska Ayu Siti Mujanah