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All Journal JURNAL VISIONIDA Jurnal Review Pendidikan dan Pengajaran (JRPP) Innovative: Journal Of Social Science Research Socius: Social Sciences Research Journal
Fitriyasari, Anis
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Pengaruh Promosi dan Kesadaran Merek Terhadap Minat Beli Produk Jiniso di TikTok Shop Pada Mahasiswa STIE IBMT Surabaya Foni, Rostiana; Iswati, Iswati; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13121394

Abstract

Perkembangan teknologi informasi dan komunikasi telah mempererat hubungan manusia dengan internet, sehingga mendorong pelaku bisnis untuk beralih dari model bisnis konvensional ke e-commerce yang lebih modern. TikTok Shop merupakan salah satu pemain marketplace terbesar di Indonesia yang memanfaatkan tren ini. Penelitian ini bertujuan untuk mengetahui apakah promosi dan kesadaran merek berpengaruh positif terhadap minat beli produk Jiniso di TikTok Shop. Metode penelitian yang digunakan adalah tipe explanatory dengan metode sampling non-probability dan pendekatan kuantitatif. Data dikumpulkan melalui survei online menggunakan Google Form, yang disebarkan kepada pengguna produk Jiniso di TikTok Shop, khususnya di kalangan mahasiswa STIE IBMT Surabaya. Sebanyak 60 responden dijadikan sampel penelitian. Pengukuran dilakukan dengan menggunakan skala Likert untuk menilai variabel-variabel yang diteliti. Analisis data dilakukan melalui serangkaian uji statistik, termasuk uji validitas dan reliabilitas untuk memastikan keandalan instrumen, serta analisis koefisien determinasi, regresi linier berganda, uji t, dan uji F untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa promosi dan kesadaran merek memiliki pengaruh positif dan signifikan terhadap minat beli online di TikTok Shop. Pengaruh ini ditemukan baik secara parsial, di mana setiap variabel memiliki kontribusi sendiri-sendiri, maupun secara simultan, di mana kedua variabel bersama-sama mempengaruhi minat beli. Temuan ini menunjukkan pentingnya strategi promosi dan peningkatan kesadaran merek dalam menarik minat konsumen untuk membeli produk secara online, khususnya di platform TikTok Shop.
Strategi Meningkatkan Kesejahteraan Pengelola Warung Madura Di Kawasan Sidosermo, Surabaya Ilham, Raden Bagus Mohammad Rifki Febrika; Iswati, Iswati; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12802295

Abstract

This study aims to investigate the development strategies of Warung Madura and their impact on the well-being of the managers in the Sidosermo area, Surabaya. Data was collected through interviews with Warung Madura managers and analyzed using descriptive qualitative methods. Purposive sampling was used to select relevant informants. The results show that the development has positively contributed to improving the managers' well-being through increased income and economic stability. Additionally, good cooperation and communication among the warung managers have strengthened social relationships and harmony within the local community. The study also discusses the implications of development on the harmony between Warung Madura managers and the surrounding community. It is hoped that this research provides useful insights for formulating policies and programs that support the development of Warung Madura and strengthen its role in the local economy. In conclusion, appropriate development strategies can enhance well-being and strengthen social networks among warung managers.
Pengaruh Promosi Penjualan dan Harga Terhadap Keputusan Pembelian Pada Brand Mixue di Surabaya Selatan Alfarisi, Muhammad Khalid; I, Iswati; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17256140

Abstract

This study aims to determine the influence of sales and price promotions on the purchase decision of the South Surabaya Mixue brand.Along with the development of technology and communication, as well as the development of the economic field in the current era, of course economic actors or corporate companies in Indonesia must be able to build and add a wider marketing space for business actors to develop their businesses. With the entry of foreign culture in the era of globalization, so that entrepreneurs in Indonesia can compete and so as not to be left behind, economic actors must be able to attract as many buyers or consumers as possible for success in doing business. This can be done by implementing an effective marketing strategy, for example in terms of promotion, and price is believed to be the most crucial aspect of the marketing mix. The purpose of promotion and pricing is aimed at being able to attract the potential to increase consumers for the company's profit. Therefore, this study aims to prove the influence of marketing activities, which in this case is promotion and pricing that are aimed at triggering significant consumer purchase decisions, especially in the fb business focused on the Mixue brand. In this study, the sample used was as many as 100 respondents who represented the public's perspective on the brand in question. The results of this study prove that marketing activities through promotion and pricing have a positive and significant effect on consumer purchase decisions
Pengaruh Pengembangan Sumber Daya Manusia Terhadap Produktivitas Karyawan di Café Serlok Kopi Surabaya Tampang, Petrus Chanel; I, Iswati; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17071190

Abstract

This research aims to investigate the influence of human resource (HR) development strategies on increasing employee productivity. In the context of increasingly complex business dynamics, HR development is considered crucial for improving organizational performance. The survey method is used to collect data from respondents who are employees in various sectors. Multiple linear regression analysis is used to test the relationship between HR development strategy variables and employee productivity. The research results show that there is a positive and significant influence between HR development strategies and increasing company productivity. These findings emphasize the importance of investing in human resource development as a means of increasing employee competitiveness and performance. The practical implication of this research is that managers and organizational leaders need to pay attention to HR development strategies as an integral part of their business strategy to achieve productivity goals.  
Pengaruh Ekspektasi Pendapatan dan Penggunaan Media Sosial Tiktok terhadap Minat Berwirausaha Mahasiswa STIE IBMT Surabaya Hilmania, Hilmania; Fadhilllah, Is; Fitriyasari, Anis
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 7 (2024): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10724433

Abstract

This study aims to determine the effect of income expectations and the use of TikTok social media on entrepreneurial interest of STIE IBMT Surabaya students. In this study the authors used a questionnaire method (questionnaire) to find data directly from students who were taken as samples. The results showed that there is a significant effect of income expectations on student entrepreneurial interest. The results of the t test show that the income expectations variable has a t value of 4.107, which exceeds the t table value of 2.001. This shows that the higher the income expectations, the higher the student entrepreneurial interest. In other words, students who have high income expectations tend to be more interested in engaging in entrepreneurial activities. In addition, this study also found a significant effect of using TikTok social media on students' entrepreneurial interest. The results of the t test show that the variable use of TikTok social media has a calculated t value of 3.312, which also exceeds the t table value of 2.001. This shows that the use of TikTok social media has a positive impact on student entrepreneurship interest. TikTok social media provides a broad means of communication, without distance and time restrictions, and easy access. Therefore, students can utilize this platform to market products and develop creative ideas for entrepreneurship.
Pengaruh Faktor Pribadi dan Promosi Terhadap Keputusan Pembelian Alat Kesehatan Medis Pada PT. Suricon Gemilang Karya Arisanti, Qoidah; Fitriyasari, Anis; Fadhillah, Is
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 7 (2024): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10724159

Abstract

This study aims to analyze "The Effects of Personal Factors and Promotion on Purchasing Decisions for Medical Devices at PT Suricon Gemilang Karya" In this study, personal and promotional factors are the main focus. Several previous studies have also examined the influence of personal factors and promotions on purchasing decisions for health products. The results of this study are expected to contribute to developing a more effective and efficient marketing strategy for medical devices at PT Suricon Gemilang Karya. Hopefully, this research can provide a more comprehensive insight into the factors that influence purchasing decisions for medical devices. The research method that researchers use is quantitative by taking a population of 100 respondents who are given a questionnaire containing statements in accordance with the variable indicators of personal factors and promotional variables. The conclusion of this study shows that the personal factor variable and the promotion variable have a positive and significant effect on purchasing decisions for medical devices at PT Suricon Gemilang Karya. It has been proven in quantitative tests such as the T-test and F-test and Multiple Linear Regression Analysis.
Pengaruh Influencer dan Iklan Terhadap Keputusan Pembelian Konsumen Shopee di Kota Kendari Annisa, April; Fitriyasari, Anis
Jurnal Visionida Vol. 10 No. 1 (2024): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i1.12326

Abstract

This study wants to find out further The Influence of Influencer and Advertising on Shopee Consumer Purchasing Desicions in Kendari City in accordance with the subject matter raised, namely The Influence of Influencer and Advertising on Shopee Consumer Purchasing Desicions in Kendari City. This research was conducted on people in Kendari City who have shopped online at the Shopee ecommerce application. The purpose of this study was to determine The Influence of Influencer and Advertising on Shopee Consumer Purchasing Desicion in Kendari City. The research sample amounted to 98 respondents. This study uses purposive sampling technique. The data analysis used is quantitative with multiple linear analysis methods. Based on the partial test (t test), it shows that the Influencer and Advertising variables have a significant effect on the Shopee consumer Purchasing Desicion variabel in Kendari City. Furthermore, based on the result of the simultaneous test (F test), the Influencer and Advertising variabels have a significant effect on the Purchasing Desicion variable in Kendari City. Based on the value of adj. R Square value it is known that Influencers and Advertising contribute 17,3%, while the remaining 82,7% is influenced by other variables examnied in this study. Penelitian ini ingin mengetahui secara lanjut Pengaruh Influencer dan Iklan Terhadap Keputusan Pembelian Konsumen Shopee di Kota Kendari sesuai dengan pokok permasalahan yang diangkat yaitu Pengaruh Influencer dan Iklan Terhadap Keputusan Pembelian Konsumen Shopee di Kota Kendari. Penelitian ini dilakukan pada masyarakat di Kota Kendari yang pernah berbelanja online di apilikasi e-commerce Shopee. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Iklan dan Influencer terhadap Keputusan Pembelian Konsumen Shopee di Kota Kendari. Sampel penelitian berjumlah 98 responden. Penelitian ini menggunakan teknik purposive sampling. Analisis data yang digunakan adalah kuantitatif dengan metode analisis linear berganda. Berdasarkan uji parsial (uji t) menunjukkan bahwa variabel Inflluencer dan Iklan berpengaruh secara signifikan terhadap variabel Keputusan Pembelian konsumen Shopee di Kota Kendari. Selanjutnya berdasarkan hasil uji simultan (uji F) variabel Influencer dan Iklan berpengaruh secara signifkan terhadap variabel Keputusan Pembelian di Kota Kendari. Berdasarkan nilai adj. R Square diketahui bahwa Influencer dan Iklan memberikan kontribusi sebesar 17,3%, sedangkan sisanya sebesar 82,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Influencer marketing Fujianti Dan Brand image Terhadap Keputusan Pembelian Produk Skintific Pada TikTok Shop M. Omba, Dewi Serlina; Iswati, Iswati; Fitriyasari, Anis
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13584

Abstract

Penelitian ini bertujuan menganalisis pengaruh influencer marketing oleh Fujianti dan brand image terhadap keputusan pembelian produk Skintific di TikTok Shop. Metode yang digunakan adalah deskriptif kuantitatif dengan 120 responden. Data dikumpulkan melalui observasi, kuesioner, dan sumber data sekunder seperti jurnal dan artikel. Analisis data menggunakan uji validitas, reliabilitas, normalitas, uji hipotesis (t), analisis regresi linier berganda, koefisien korelasi, dan koefisien determinasi dengan SPSS. Hasil menunjukkan influencer marketing oleh Fujianti (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dengan koefisien regresi 0,844, dan brand image (X2) juga berpengaruh positif signifikan dengan koefisien 0,202. Nilai Adjusted R Square 0,942 dan uji F menunjukkan Fhitung 962,535 lebih besar dari Ftabel 3,07 (p < 0,05), mengindikasikan pengaruh simultan yang signifikan. Influencer marketing oleh Fujianti memiliki pengaruh lebih dominan dibandingkan brand image.
PENGARUH PROMOSI DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN ENJOYPARFUM DI SURABAYA Priyandarini, Joya Damara; Fadhillah, Is; Fitriyasari, Anis
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31683

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh promosi dan kemasan terhadap keputusan pembelian produk Enjoyparfum di Surabaya. Dalam era persaingan bisnis yang semakin ketat, strategi promosi dan desain kemasan yang efektif menjadi faktor penting dalam menarik minat konsumen dan meningkatkan penjualan. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. Data diperoleh melalui kuesioner yang disebarkan kepada 150 responden yang merupakan konsumen Enjoyparfum di Surabaya. Analisis data dilakukan menggunakan regresi linier berganda untuk mengetahui pengaruh variabel independen (promosi dan kemasan) terhadap variabel dependen (keputusan pembelian). Hasil penelitian menunjukkan bahwa baik promosi maupun kemasan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Promosi yang tepat sasaran dan inovatif mampu meningkatkan kesadaran merek dan daya tarik produk, sementara kemasan yang menarik dan fungsional memberikan nilai tambah yang signifikan bagi konsumen. Penelitian ini memberikan implikasi praktis bagi manajemen Enjoyparfum dalam menyusun strategi pemasaran yang lebih efektif dengan fokus pada peningkatan kualitas promosi dan desain kemasan. Dengan demikian, perusahaan dapat meningkatkan daya saing dan mempertahankan loyalitas konsumen di pasar yang kompetitif.
Co-Authors Alfarisi, Muhammad Khalid Annisa, April Arisanti, Qoidah Fadhilla, Alfidha Nur Fadhillah, Is Fadhilllah, Is Foni, Rostiana Hilmania, Hilmania I, Iswati Ilham, Raden Bagus Mohammad Rifki Febrika Iswati Iswati Iswati, Iswati M. Omba, Dewi Serlina Pranata, Emilia Priyandarini, Joya Damara Putro, Dimas Warsito Sarmila Tampang, Petrus Chanel