Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
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This Author published in this journals
All Journal Journal of Economic and Economic Education Jurnal Ekonomi, Manajemen, Akuntansi
Kurniawan Arif Maspul
University of The People
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Factors Influencing Consumer Preferences for Espresso and Omni Roasted Coffee: A Comprehensive Analysis Kurniawan Arif Maspul; Ari Rahmana Sidiq
Journal of Economics and Economic Education Vol. 1 No. 1 (2024): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v1i1.678

Abstract

This qualitative study conducted in Buraydah, Saudi Arabia, explores coffee customers' shifting preferences, with a focus on the growing popularity of espresso and multi-roasted coffee. Through interviews with consumers, baristas, and coffee roasters, the study investigates the motivations behind these choices, which include health concerns, flavor exploration, and a dislike for highly acidic coffees. The findings highlight the appeal of concentrated flavor, higher caffeine concentration, and the ability to appreciate the varied qualities of coffee beans from different places. Omni roasted coffee, with its medium-dark roast, has a balanced flavor profile that works well with a number of brewing methods. The concept of coffee terroir, which highlights the distinct flavors associated with individual origins, influences customer preferences. These findings have ramifications for coffee growers and baristas, who can meet shifting customer needs by acquiring high-quality beans and perfecting brewing procedures. This study leads to a better knowledge of changing coffee preferences and gives practical insights for industry stakeholders.
Visionary Ventures: Cultivating Sustainable Entrepreneurship Across Cultures Kurniawan Arif Maspul
Journal of Economics and Economic Education Vol. 1 No. 1 (2024): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v1i1.687

Abstract

The demand for sustainable business practices is higher than ever in today's world, which is characterised by environmental degradation, social inequity, and economic unpredictability. Sustainable entrepreneurship, which balances economic, social, and environmental aims, can lead to more ethical and resilient organizational operations. This study dives into the transformative journeys of Howard Schultz of Starbucks and Edward Tirtanata of Kopi Kenangan to show how businesses can succeed while solving global concerns. Schultz's vision of Starbucks as a "third place" between home and work, influenced by Italian coffee culture, and Tirtanata's purpose to make high-quality coffee accessible and culturally relevant in Indonesia demonstrate visionary leadership and market adaptation. Their encounters show how incorporating sustainability into fundamental business strategy may improve brand reputation, strengthen supply chains, and fulfil the growing consumer demand for corporate responsibility. This study explores the socio-theoretical foundations and worldwide goals of sustainable business using qualitative analysis, which includes a literature review and thematic coding. It emphasizes the significance of cultural sensitivity and community inclusion, emphasizing how honouring local traditions generates more market acceptance and community bonds. The study also coincides with strategic management theories including the resource-based view (RBV), planned behaviour theory, and stakeholder theory, emphasizing the link between sustainability and intrinsic motivation and purpose. Ultimately, Schultz and Tirtanata's experiences demonstrate that sustainable entrepreneurship is more than a moral duty; it is a strategic necessity for long-term success.
The Emergence of Local Coffee Brands: A Paradigm Shift in Jakarta Coffee Culture Kurniawan Arif Maspul
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1: Juli-Desember 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i1.2221

Abstract

This article delves into the burgeoning coffee market in Jakarta, Indonesia, to explore the factors that have propelled local coffee brands to success. It examines the cultural significance of coffee in Indonesian society, the increasing demand for specialty coffee, and the strategies employed by local brands to gain a competitive edge. Coffee has evolved beyond a mere beverage in Jakarta, becoming a symbol of cultural importance and a cherished tradition that unites people from diverse backgrounds. The article highlights the vibrant coffee culture in Jakarta, where coffee shops serve as social hubs, fostering connections and providing spaces for relaxation, intellectual discussions, and community engagement. It explores the coexistence of commercial and specialty coffee, with local brands catering to the diverse preferences of consumers. The article also delves into the strategies employed by local brands to cater to the demand for specialty coffee, including affordability, quality sourcing, and customization options. By understanding and adapting to the unique preferences of Jakarta's coffee culture, local coffee brands have emerged as significant players, shaping the future of the city's coffee industry. The research methodology involves interviews with industry professionals and the author's observations as a coffee professional and SCA trainer, providing valuable insights into Jakarta's specialty and commercial coffee landscape.
Co-Authors Ari Rahmana Sidiq