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All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk)
Achmad Syarief
Program Studi Magister Desain, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Bandung
Arts Humanities

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Pemosisian Desain Produk sebagai pendukung industri kerajinan: Tinjauan sudut pandang Pemerintah Indonesia tahun 1970-1980 Azizah Syafira; Achmad Syarief
Productum: Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 6, No 2 (2023)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v6i2.8862

Abstract

Product design education was officially established in 1973 by the Department of Art Education at ITB. In this era, product design is ideally conceived as a discipline directly connected to the manufacturing industry, with its graduates professing to be industrial designers. The designs are intended to be manufactured on a mass scale. However, at the time, the manufacturing industry in Indonesia was still dominated by small-to medium-scale craft-based industries. Therefore, the conventional comprehension of product design was not fully concurrent with the Indonesian economic situation between 1970 and 1980 if adopted out of context. On other hand, some phenomena implied the intention of the Indonesian government to posit product design discipline as a support for the development of the craft industry through the involvement of several activities, such as training and exhibitions. This situation depicts the gap in knowledge between what was understood as the basis of product design education and the government's agenda for establishing product design in Indonesia. This research uses a historical approach to investigate documents and other resources regarding establishing a Product Design major in ITB. The resources studied to determine the positioning of product design in Indonesia from the perspective of the government's economic agenda at the time, that are discussed in this paper.
Pemanfaatan Kecerdasan Artifisial Generatif dalam Proses Desain Taufik Achirjun Ibrahim; Achmad Syarief; Yannes Martinus Pasaribu
Productum: Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 9, No 2 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v9i2.21213

Abstract

Generative AI (GAI) is reshaping how designers work, yet little is known about human-AI collaboration in design firms outside developed countries. This study explores how GAI changes ideation practices and designers' roles, proposing a human-centred leadership framework for managing that collaboration. Existing research tends to focus narrowly on either AI's technical capabilities or broad philosophical debate, leaving a gap between GAI's productivity gains and its risks to originality and creative identity. Using mixed-methods action research built around Design Thinking, 15 multidisciplinary designers at an Indonesian design firm involved on a real banking project. Interviews, observations, and reflective journals were triangulated with perception surveys after each mode. Designers reported ideation speeding up roughly tenfold versus manual work, though results varied widely between individuals. Everyone encountered contextually inconsistent AI outputs, making human revision a permanent workflow step. Notably, no participant could verify the accuracy of outputs generated through AI-to-AI interactions—a phenomenon the study terms "epistemic opacity." These findings suggest GAI is turning designers from technical executors into strategic curators, requiring mandatory human-in-the-loop verification to safeguard contextual accuracy, cultural relevance, and originality. Published Date: 2026-07-30
Co-Authors Azizah Syafira Taufik Achirjun Ibrahim Yannes Martinus Pasaribu