Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Meidy Kevin Tandaju
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PENGEMBANGAN PRODUK JAMU HERBAL UMKM MAKAARUIEN DI KOTA MANADO (Development Strategy of Makaaruien UMKM Herbal Jamu Products In Manado City) Meidy Kevin Tandaju; Paulus A. Pangemanan; Melissa L. G. Tarore
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 4 (2021): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i4.33806

Abstract

The objective of this research is to analyze the development strategies of herbal medicinal products at MSMEs (Micro, Small, Medium Enterprises) Makaaruien. This research was conducted from July to August 2020. The data used in this study are primary data. Primary data were obtained from direct interviews with respondents using questionnaires. Sampling method using purposive sampling method, as many as 4 samples based on the level of importance, knowledge, understanding experience. Samples taken are business owners, workers consumers. The analysis used in this study is the SWOT analysis (Strengths, Weakness, Opportunities, Threats) which is formulated in the Internal Factor Analysis Strategy (IFAS) Matrix and the External Factor Analysis Strategy (EFAS) Matrix. The results showed that the MSME strategy of Makaaruien was in quadrant I, which supported aggressive policies, namely the strategy to continue in developing   products with consistent processing without chemicals, because herbal medicines are always sought after by the wider community.Keywords: development strategy,SWOT analysis, herbal medicine, MSME.
Co-Authors Melissa L. G. Tarore Paulus A. Pangemanan