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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Celsius Talumingan
Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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PERAN PENYULUH PERTANIAN PADA KELOMPOK TANI DI DESA KANONANG EMPAT KECAMATAN KAWANGKOAN BARAT KABUPATEN MINAHASA (The Role Of Agricultural Extension Workers in Kanonang Empat Village, West Kawangkoan Sub District, Minahasa Regency) Yeremia David Rumimper; Celsius Talumingan; Sherly G. Jocom
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 3 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i3.45800

Abstract

The objective of this research is to determine the role of agricultural extension workers in Kanonang Empat Village, West Kawangkoan Sub District, Minahasa Regency. The data used in this study are primary and secondary data. Sampling technique in this study with purposive sampling technique. The number of sample farmer groups is 2 groups of respondents, Torona and Kompas with each having 20 members. Data collection methods are observation, interview and documentation methods. Variable levels of the role of the extension worker that were measured were the role of the extensionist as a motivator, the role of the extensionist as an educator, the role of the extensionist as a catalyst, the role of the extensionist as an organizer, the role of the extensionist as a communicator and the role of the extensionist as an adviser. Rolelevel variables are measured using a Likert scale. The research results showed that the role of agricultural extension workers in the Torona and Kompas farmer groups was very instrumental, both in their roles as motivators, educators, catalysts, organizers, communicators with the role scores obtained ranging from 264 to 271 and their roles as advisors with scores obtained ranging from 177 and 179. Played a big role in this because the extension workers had provided counseling materials according to the farmer's requests, were on time in conducting counseling, had a good attitude, and prioritized farmer groups in Kanonang Empat Village in terms of distributing aid and information.
HUBUNGAN ANTARA KEPUASAN KONSUMEN DENGAN LOYALITAS DI MOFFEE COFFEE STORE MANADO (Relationship between Consumer Satisfaction with Loyalty at Moffee Coffee Store Manado) Apri Christian Muaja; Celsius Talumingan; Gene H. M. Kapantow
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 3 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i3.45801

Abstract

The objective of this research is to find out how the relationship between customer satisfaction and loyalty at Moffee Coffee Store Manado. This research was conducted from May 2022 to August 2022. The data used in this study are primary data and secondary data. Primary data obtained from direct interviews with consumers using a questionnaire. Secondary data was obtained from Moffee Coffee Store documents. With the number of respondents as many as 81 people. The sampling technique used was accidental sampling. Data analysis used in this research is descriptive analysis and spearman rank correlation analysis. Based on the research results, the level of customer satisfaction at the Moffee Coffee Store is classified as very satisfied with a total score of 1430. Meanwhile, the relationship between customer satisfaction and loyalty at the Moffee Coffee Store has a positive and significant relationship between the variable customer satisfaction (X) and the variable Loyalty (Y). this is evident from the Spearman rank correlation value of 0.666, so it has a strong relationship level, and with a significant level of 0.000 below 0.05%, this means that the increasing customer satisfaction, will increase loyalty at the Moffee Coffee Store.
Co-Authors Apri Christian Muaja Gene H. M. Kapantow Sherly G. Jocom Yeremia David Rumimper