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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Jane S. Tambas
Program Studi Agribisnis Fakultas Pertanian Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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STRATEGI PENGEMBANGAN USAHATANI JAGUNG DI DESA TORAGET KECAMATAN LANGOWAN UTARA KABUPATEN MINAHASA (Corn Business Development Strategy in Toraget Village, North Langowan Sub District, Minahasa Regency) Jovi Schwardz Kanter; Lyndon R. J. Pangemanan; Jane S. Tambas
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 4 No. 3 (2022): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v4i3.45813

Abstract

The objective of this research is to examine the corn farming development strategy in Toraget Village, Langowan Utara Sub District, Minahasa Regency. The data used in this study are primary data and secondary data. The sampling technique in this study was by purposive sampling technique. The number of samples of farmers is 10 respondents, and stakeholders in the village of Toraget are 3 people consisting of the Toraget village government and also supervisors as development strategy experts. This study used questionnaires and interviews as well as FGDs to see how the corn farming business in Toraget Village was developed. The data analysis method used is SWOT analysis. The results of the analysis on the SWOT matrix obtained the coordinates (0.97 : 1.46) which show that these coordinates are in quadrant 1, which supports an aggressive strategy. That of all the strengths of the availability of dry land that is still wide has a weight value of 0.15 and a rating of 4, experience in corn farming has a weight value of 0.15 and a rating of 4, the existence of institutions (farmer groups and Gapoktan) has a weight of 0.12 and a rating of 3 .3, the availability of agricultural production inputs has a weight of 0.14 and a rating of 3.8. So that from all the existing strengths the corn farming development strategy in Toraget Village has the strength to be developed.
Co-Authors Jovi Schwardz Kanter Lyndon R. J. Pangemanan