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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
IING SRI HARDININGRUM
Universitas Kadiri Kediri
Economics, Econometrics & Finance Education

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BEBERAPA VARIABEL YANG MEMPENGARUHI KEPUASAN KONSUMEN IING SRI HARDININGRUM; BENY MAHYUDI
AKADEMIKA Vol. 20 No. 1 (2022): Februari 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i1.8

Abstract

This study analyzes several variables that affect consumer satisfaction at the Gambir Tiga Putri Kediri Cracker Company. Some of these variables are consumer confidence and customer satisfaction. By analyzing a sample of 86 consumers who bought Gambir Crackers from the Tiga Putri Kediri company and analyzed using multiple linear regression, the results showed that consumer trust had a significant effect on consumer loyalty by 0.257, and consumer satisfaction influenced consumer loyalty by 0.525. The results of the analysis also show a coefficient of determination of 0.833 which means that consumer confidence and customer satisfaction have a significant effect on consumer loyalty.
Co-Authors BENY MAHYUDI