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Ari Lestari
Program Studi Manajemen Informatika Sekolah Tinggi Manajemen Informatika dan Komputer Logika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT

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Analisis Peran Motivasi dan Usia dalam Menentukan Pengaruh Faktor Kepemimpinan Ketua Stmik Terhadap Kinerja Pegawai Ari Lestari
Syntax Idea 1907-1922
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i9.2513

Abstract

Leadership is a form of relationship between the leader themselves, employees, and the existing situation. Leadership involves the uneven distribution of power between the leader and their members and can guide their members. Leadership can be seen as a way for a leader to coordinate all elements and parts within their community to achieve a desired organizational goal, thereby maximizing employee performance. In general, this research aims to empirically prove the influence of leadership at STMIK (College of Computer Science and Information Management) on the performance of employees by examining the tested moderating variables. The hypothesis in this study is the alternative hypothesis, which states that there is an influence of the Chairman's leadership on the effectiveness of employee performance. The results of this study indicate that the validity and reliability tests were valid and reliable. Leadership of the chairman, based on linear regression analysis, was found to be significant. The chairman's leadership has a positive and significant influence on job performance, and the determination coefficient value indicates the effectiveness of linear regression, showing a significant relationship between the chairman's leadership and job performance. Meanwhile, the variables of motivation and age were found to moderate the relationship between the chairman's leadership and employee job performance.
Penerapan Konsep Analisis Bauran Pemasaran dalam Strategi Meningkatkan Jumlah Mahasiswa (Studi Kasus: Manajemen Informatika STMIK Logika) Ari Lestari
Syntax Idea 967-980
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i2.3017

Abstract

Education is a form of conscious, tangible, and systematically planned activity aimed at creating a continuous learning atmosphere and process, actively developing self-potential to possess spiritual strength, self-management, intelligent personality, noble character, and both soft and hard skills needed by individuals, society, and the nation. The problem faced by the School of Information Management and Computer Logic is the failure to achieve the target number of student admissions for the year 2023 (a decrease in numbers). Therefore, without concrete action, it is feared to impact this Higher Education institution, especially the Information Management and Computer department. This study aims to formulate policies and alternative strategies based on the marketing mix model to increase public interest in choosing Logika Higher Education in the future. The independent variables studied are derived from the marketing mix strategy, namely Curriculum, Cost, Location, Promotion, Educational Staff and Personnel, Process, and Service. Meanwhile, the dependent variable is the Decision to Choose. The benefit obtained is an increase in the number of students enrolling in STMIK Logika, especially the Information Management and Computer Logic study program.
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