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All Journal Jurnal Kajian Komunikasi Communicare : Journal of Communication Studies Emerging Markets : Business and Management Studies Journal Tuturlogi: Journal of Southeast Asian Communication Jurnal InterAct Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia
El Chris Natalia, El Chris
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Communicare : Journal of Communication Studies

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Communication Strategy of the English Goes to Kampung Team in Cultural Adaptation Natalia, El Chris
Communicare : Journal of Communication Studies Vol. 10 No. 2 (2023): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010220231

Abstract

English Goes to Kampung (EGK) is a non-profit organization that provides education and workshop to rural society in Sumba, East Nusa Tenggara, Indonesia. The aim of this study is to analyze the communication strategy in cultural adaptation carried out by the EGK team for the society in Sumba villages. The main theory used in this study is the theory of communication accommodation. The research method used is descriptive qualitative analysis. Data was collected through in-depth interviews with three informants of the EGK team. The results show that informants are more likely to adopt a convergence strategy in adapting to the society in the village they visited. This convergence strategy is an effort to approach the villagers so that the EGK team can be accepted and the activities they will do in the village can be done properly.
Co-Authors Bulu, Debora Soli Helena, Monique Libraveda, Lesca Terlly Mutiara, Ni Luh Arisma Rizkiana, Marcella Sutarto, Joan