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ETHICS IN CHILD PROGRAM IMPRESSIONS ON TELEVISION Natalia, El Chris
Emerging Markets : Business and Management Studies Journal Vol 3 No 1 (2015)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.7 KB) | DOI: 10.33555/ijembm.v3i1.68

Abstract

Although nowadays the new media comes to exist in the society, the conventional media like television is still be a part of Indonesian society, especially is the areas that is untouched  by the internet. Television still has its own audience. Television is obliged to perform its functions in providing information, educate, entertain, control and also as a social adhesive. Children as one of television audiences always get more attention because children are the next generation who are very easily influenced by this audiovisual media. Children are the easiest figure to imitate what they see on television. Ethics in children's program broadcasted in television is important to avoid the damage of children development in both psychologically and physically.
Membangun Kesadaran Diri Generasi Muda akan Budaya Positif Melalui Penggunaan Media Sosial El Chris Natalia
Journal of Servite Vol. 2 No. 2 (2020): Journal of Servite
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102002220203

Abstract

Abstrak Perkembangan teknologi dan maraknya penggunaan media sosial dapat menimbulkan adanya pergeseran budaya yang tidak disadari individu. Untuk mencegah terjadinya pergeseran budaya ke arah yang negatif, di mana menghilangkan budaya asli atau budaya yang terkait dengan nilai-nilai dan norma-norma yang telah dianut, maka diperlukan sebuah upaya untuk membangun kesadaran dalam diri individu mengenai perkembangan teknologi pada media sosial. Berdasarkan hal ini, maka diadakanlah kegiatan sosialisasi dan pelatihan dengan tema umum, yaitu “Digital Challenge, Social Media, and Journalism”. Kegiatan ini ditujukan bagi generasi muda Sumba. Tujuan dari sosialisasi dan pelatihan ini adalah untuk memberikan pemahaman generasi muda di Sumba mengenai dampak media sosial dan membangun kesadaran diri generasi muda untuk menjaga budaya yang positif melalui penggunaan media sosial. Sosialisasi dan pelatihan ini diadakan di Kantor Bupati Sumba Barat, NTT dan dihadiri oleh 100 peserta. Kegiatan sosialisasi dan pelatihan berjalan dengan lancar dan peserta antusias untuk saling berbagi dan berdiskusi mengenai penggunaan media sosial. Kata kunci: kesadaran diri, perkembangan teknologi, media sosial, generasi muda Abstract Technological developments and the widespread use of social media can lead to cultural shifts that individuals are not aware of. To prevent a negative cultural shift, where the elimination of the original culture or culture associated with the values ​​and norms that have been adopted, an effort is needed to build awareness in individuals about technological developments on social media. Based on this, socialization and workshop were held with a theme "Digital Challenge, Social Media, and Journalism". This activity is intended for the young generation of Sumba. The purpose of this socialization and workshop is to provide an understanding of the younger generation in Sumba about the impact of social media and build self-awareness to maintain a positive culture through social media. This socialization and workshop were held at the Regent's Office of West Sumba, NTT and was attended by 100 participants. The socialization and workshop went well and the participants were enthusiastic about sharing and discussing the use of social media. Keywords: self-awareness, technological development, social media, the younger generation
Pengaruh Penempatan Produk Toyota terhadap Kesadaran Merek pada Film “Nanti Kita Cerita Tentang Hari Ini” Olivia Nemesis; El Chris Natalia
Journal of Servite Vol. 3 No. 1 (2021): Journal of Servite
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102003120211

Abstract

Product placement can be used as a way to promote a product or service. The product or service is displayed in such a way as to give the impression that the product or service is part of a film or TV program. Toyota displays its products in the film “Nanti Kita Cerita Tentang Hari Ini”. “Nanti Kita Cerita Tentang Hari Ini” is a film with the theme of family. This study aims to determine the influence of Toyota's product placement on brand awareness in the film “Nanti Kita Cerita Tentang Hari Ini”. The research method used is quantitative explanative by distributing questionnaire online. The results show that there is a positive influence between the product placement of Toyota on brand awareness in the film “Nanti Kita Cerita Tentang Hari Ini”. In addition, respondents also agreed that they can identify Toyota as an automotive company and that Toyota's car products are shown without disturbing the respondent's focus while watching the film.
PEMAKNAAN PESAN KOMUNIKASI PUBLIK DALAM DEBAT CALON PRESIDEN 2019 Ni Luh Arisma Mutiara; El Chris Natalia
Jurnal InterAct Vol 8, No 2 (2019): InterAct, Communication Journal
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36388/ia.v8i2.1594

Abstract

Public communication is the process of using messages to generalize meaning in situations where one source spreads the message to the recipient and the recipient provides feedback with questions and answers and nonverbal communication. The purpose of this study is to analyze the meaning of the public presidential communication messages related to the environment in the second video debate 17 February 2019. This study used a qualitative approach with Roland Barthes semiotic method. The study was conducted by examining video documents and analysis by combining Public Communication Theory, Environmental Communication, and Barthes Semiotic studies in finding meanings. The results showed the meaning of the message of the presidential debate was based on the essence of culture and its relationship with the media, public, policy on environmental issues.
NEGOSIASI MUKA PENGAJAR BERKEWARGANEGARAAN INDONESIA DALAM MENGATASI KONFLIK ANTARBUDAYA (Studi pada Program Bahasa Indonesia untuk Penutur Asing di Universitas X) [ADVANCE NEGOTIATION OF INDONESIAN CIVICS TEACHERS IN OVERCOMING INTERCULTURAL CONFLICT (Study in the Indonesian Language Program for Foreign Speakers at X University)] El Chris Natalia
Communique Vol 1 (2020)
Publisher : Faculty of Social and Political Science - Universitas Pelita Harapan

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Abstract

Every individual has different identity and cultural background from other individuals. Regarding culture, face saving is a basic need for someone when interacting with others who have different cultures. In the context of education, especially in the Program Bahasa Indonesia untuk Penutur Asing (BIPA) at University X, teachers who are Indonesian face many students from various countries. The existence of cultural differences does not rule out the possibility of conflict. Face negotiation can be a strategy in overcoming conflicts of cultural differences. This research uses a qualitative descriptive analysis method. In collecting data, this research uses in-depth interview and observation toward two teachers and four students in the BIPA Program as informants. The results showed that in dealing with language and cultural behavior constraints, teachers use different styles of managing conflict, namely dominating and compromising. Teacher who use a dominant style tend to show negative faces, whereas teacher with a compromise style show positive faces. Facework shown here are tact and solidarity facework.BAHASA INDONESIA ABSTRAK: Setiap individu memiliki identitas dan latar belakang budaya yang berbeda dengan individu lainnya. Terkait dengan budaya, menyelamatkan muka menjadi kebutuhan mendasar bagi tiap individu ketika berinteraksi dengan orang lain, khususnya saat individu menghadapi budaya yang berbeda. Pada konteks pendidikan, khususnya di Program Bahasa Indonesia untuk Penutur Asing (BIPA) di Universitas X, staf pengajar yang adalah orang berkewarganegaraan Indonesia menghadapi banyak peserta yang berasal dari berbagai negara. Dengan adanya perbedaan budaya tidak menutup kemungkinan terjadinya konflik. Negosiasi muka dapat menjadi strategi dalam mengatasi konflik perbedaan budaya. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis deskriptif. Peneliti melakukan observasi dan wawancara mendalam dengan dua staf pengajar dan empat peserta di program BIPA sebagai informan. Hasil penelitian menunjukkan bahwa dalam menghadapi kendala bahasa dan perilaku budaya, dua pengajar menunjukkan gaya menangani konflik yang berbeda, yaitu mendominasi dan kompromi. Pengajar yang menggunakan gaya mendominasi cenderung menunjukkan muka negatif, sedangkan pengajar dengan gaya kompromi menunjukkan muka positif. Facework yang ditunjukkan adalah tact facework dan solidarity facework. 
PERAN KOMUNIKASI ANTARPRIBADI GURU DAN MURID DALAM MEMBENTUK KARAKTER ANAK BERKEBUTUHAN KHUSUS Carissa Imanuela; El Chris Natalia
Communique Vol 1 (2020)
Publisher : Faculty of Social and Political Science - Universitas Pelita Harapan

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Abstract

ABSTRAKPenelitian ini membahas mengenai komunikasi antarpribadi guru dan murid dalam membentuk karakter murid berkebutuhan khusus di SDLB/B Pangudi Luhur (PL), Jakarta Barat. Murid berkebutuhan khusus pada penelitian ini berfokus pada anak tunarungu. Tujuan penelitian ini adalah untuk mengetahui peran komunikasi antarpribadi guru dan murid dalam membentuk karakter siswa-siswi tuli Sekolah Dasar di SLB/B PL, Jakarta Barat. Teori yang digunakan, antara lain Komunikasi Antarpribadi, Pembelajaran Sosial, dan Pendidikan Karakter. Pada penelitian ini, metode penelitian yang digunakan adalah kualitatif analisis deskriptif. Subjek pada penelitian ini adalah guru, murid, dan orang tua. Teknik pengambilan data dilakukan dengan menggunakan wawancara dan studi dokumentasi. Hasil penelitian ini menunjukkan bahwa komunikasi antarpribadi antara guru dan murid berperan dalam membentuk karakter murid tunarungu, sehingga dapat membentuk rasa aman dalam diri murid dan muncul rasa percaya diri serta guru dapat menjadi role model bagi muridnya.Kata kunci: komunikasi antarpribadi, pembelajaran sosial, pendidikan karakter, anak berkebutuhan khususABSTRACTThis study discusses the interpersonal communication of teachers and students in shaping the character of students with special needs in SDLB/B Pangudi Luhur (PL), Jakarta Barat. Students with special needs in this study focus on deaf children. This study aims to determine the role of interpersonal communication between teachers and students in shaping the character of deaf students in SDLB/B PL, Jakarta Barat. Theories used in this study, include Interpersonal Communication, Social Learning, and Character Building. This study uses descriptive qualitative method with the subject of research are teachers, students, and parents. Data collection techniques are using interviews and document studies. The result of this study indicates that interpersonal communication between teachers and students play a role in shaping the character of deaf students, so that it can form a sense of security in students and self-confidence, also the teacher can become a role model for students.Keywords: interpersonal communication, social learning, character building, children with special needs
ANALISIS PERAN BUDAYA ORGANISASI DALAM MEMBANGUN LOYALITAS KARYAWAN PT MLM Giacinta Evania; El Chris Natalia
Communique Vol 2, No 1 (2021): Communique Vol.2, No.1, Juli - Des 2021
Publisher : Faculty of Social and Political Science - Universitas Pelita Harapan

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Abstract

PT MLM merupakan salah satu perusahaan yang bergerak di bidang spare part motor dan sudah berdiri di Indonesia selama 20 tahun. Fokus penelitian ini terletak pada budaya organisasi dan loyalitas karyawan di PT MLM. Penelitian ini bertujuan untuk mengetahui peran budaya organisasi dalam membangun loyalitas karyawan PT MLM. Teori yang menjadi acuan dalam penelitian ini adalah Komunikasi Organisasi, Budaya Organisasi, dan Loyalitas Karyawan. Metode penelitian yang digunakan adalah analisis deskriptif kualitatif. Teknik pengumpulan data yang dilakukan melalui wawancara mendalam, observasi, dan studi dokumen. Hasil penelitian menunjukkan bahwa peran budaya organisasi di PT MLM mampu membangun loyalitas karyawan melalui budaya mutu, inovasi, tepercaya, ramah, dan ahli yang diterapkan oleh seluruh karyawan. Selain itu, PT MLM juga menerapkan budaya organisasi dengan dengan alur komunikasi ke bawah dan alur komunikasi ke samping.[PT MLM is a company engaged in motorbike spare part and has been established in Indonesia for 20 years. The focus of this research lies in the organizational culture and employee loyalty at PT MLM. This study aims to determine the role of organizational culture in building employee loyalty of PT MLM. The theory that becomes the reference in this research is Organizational Communication, Organizational Culture, and Employee Loyalty. This research uses descriptive qualitative method. Data collection techniques used in this research are in-depth interview, observation, and document study. The results show that the role of organizational culture in PT MLM is able in building employee loyalty through a culture of quality, innovation, trusted, friendly, and expert that is applied by all employees. In addition, PT MLM also implements an organizational culture with downward and horizontal communication]
Strategi kampanye Alzheimer Indonesia #janganmaklumdenganpikun dalam membangun kesadaran akan isu demensia Joel Immanuel; El Chris Natalia
PRofesi Humas Vol 6, No 1 (2021): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.628 KB) | DOI: 10.24198/prh.v6i1.28296

Abstract

Alzheimer Indonesia (ALZI), salah satu organisasi nonprofit membuat sebuah kampanye sosial dengan tema #JanganMaklumDenganPikun (#JMDP) dalam membangun kesadaran masyarakat. Tujuan dari kampanye yang dilakukan oleh ALZI adalah untuk meningkatkan kesadaran masyarakat mengenai penyakit demensia yang tidak bisa dianggap sebagai hal remeh. Pikun tidak lagi menjadi sesuatu hal yang biasa karena dapat menjadi salah satu tanda atau gejala dari penyakit demensia. Penelitian ini membahas mengenai strategi kampanye yang dilakukan oleh Alzheimer Indonesia (ALZI) dengan tema #JanganMaklumDenganPikun dalam membangun kesadaran terhadap isu demensia. Penelitian berfokus pada program Summer School Fakultas Kedokteran, Universitas Katolik Indonesia Atma Jaya. Kampanye #JMDP dirancang dengan berdasarkan pada isu mengenai kurangnya kesadaran masyarakat akan penyakit demensia. Pada penelitian ini teori yang digunakan yaitu Public Relations, Kampanye, Strategi Kampanye Publik dengan fokus pada model kampanye Ostergaard, Isu, dan Komunikasi Kesehatan. Metode dalam penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan analisis deskriptif. Teknik pengambilan data dilakukan dengan menggunakan dua cara, yaitu wawancara mendalam dan studi dokumentasi. Hasil penelitian menunjukkan bahwa terdapat tiga unsur dalam membangun kesadaran, yaitu pertama adanya konsistensi penggunaan #JMDP pada setiap kegiatan kampanye. Kedua, strategi proaktif dapat membantu untuk menjangkau masyarakat. Ketiga, penempatan pada sesi peningkatan kesadaran dengan ALZI dinilai sudah tepat dalam meningkatkan kesadaran peserta Summer School yang dapat menjadi agen kampanye di lingkungannya masing-masing. Maka, dapat disimpulkan bahwa kampanye #JMDP menggunakan proaktif dan reaktive strategy, penyusunan strategi kampanye sesuai dengan model Ostergaard, dan penempatan sesi peningkatan kesadaran sudah sesuai untuk membangun kesadaran akan isu demensia.
Lahirnya Identitas Baru: Pergeseran Budaya melalui Interaksi pada Karyawan Difabel Samakta Guest House El Chris Natalia
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 4, No 1 (2019): Juli 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.704 KB) | DOI: 10.24329/aspikom.v4i1.472

Abstract

Cultural change and the emergence of identity in the individual can occur through interaction. Culture in an organization can form a new identity in individuals. The aim of this research is to know about the cultural shift experienced by the diffable employees who are deaf at Samakta Guest House in forming a new identity within them. The literature review used in this research includes intercultural communication, organizational culture, self-concept, and identity. This research is using a qualitative descriptive analysis. In collecting data, the researcher used an in-depth interview with four informants, ND, DD, JF, and PL. The result shows that deaf employees who work at Samakta Guest House have a special culture and identity or characteristic in themselves. Organizational culture and the process of interaction make the deaf employees become more developed and find new figures in themselves. Diffable employees adapt to new cultures. In forming this new identity, the interaction process that plays an important role in them is the interaction with the owners of Samakta Guest House and other diffable employees who work there. The substance of this research recommends that the organization, especially for the owner and manager of Samakta Guest House should develop a diffable-concerned organization.
Pengaruh Kampanye PR Gojek #PesanDariRumah terhadap Kesadaran Konsumen dalam Menaati Protokol Gojek J3K Gandy Des Ardy; El Chris Natalia
Jurnal Komunikasi Pembangunan Vol. 20 No. 02 (2022): Juli 2022
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/20202240791

Abstract

Various business sectors in Indonesia, which began operating again during the Covid-19 pandemic, must be balanced with innovations in health protocol standards as recommended by the government. One company that implements its health protocol innovation is Gojek with J3K: jaga kesehatan, kebersihan, dan keamanan (maintain health, cleanliness, and safety) which has 3 pillars, namely education, technology, and infrastructure. This study aims to determine the effect of Gojek's PR campaign #PesanDariRumah on consumer awareness in complying with Gojek’s J3K protocol. The #PesanDariRumah PR campaign in this study focused on all three #PesanDariRumah videos uploaded on Gojek Indonesia's official YouTube channel. This study has independent variables, namely PR campaigns with dimensions of message structure, message content, framing, language, and emotional appeal, and has a dependent variable, namely, consumer awareness with cognitive, affective, and conative dimensions. This study uses an explanatory quantitative research method with data collection techniques using online questionnaires to 96 respondents. The results showed that there was a positive effect with a correlation coefficient of 0.550, including a moderate level of relationship between Gojek's #PesanDariRumah PR campaign and consumer awareness in complying with Gojek’s J3K protocol.