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All Journal Jurnal Kajian Komunikasi Communicare : Journal of Communication Studies Emerging Markets : Business and Management Studies Journal Tuturlogi: Journal of Southeast Asian Communication Jurnal InterAct Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia
El Chris Natalia, El Chris
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal InterAct

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Representasi Citra Victoria’s Secret di Forbes.com terkait Kasus Body Shaming Rizkiana, Marcella; Natalia, El Chris
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.2784

Abstract

Victoria Secret's (VS) is one of the companies that experienced a crisis due to the body shaming case carried out by chief marketing officer in the company. The media can frame information about the company by focusing on its strengths or weaknesses in its reporting. Forbes.com is an online business media that participates in reporting on the body shaming case faced by VS. The purpose of this study is to determine the representation of the Victoria's Secret (VS) corporate image in Forbes.com related to the body shaming case. The research method used is a qualitative method with analysis of the framing model of Robert Entman. This study analyzes the news on Forbes.com regarding VS in November 2018. The results of this study indicate that the representation of the Victoria's Secret company image is negatively published in the news on Forbes.com because of the crisis experienced. The case of body shaming is not handled properly so that it cannot be controlled or detained which results in losses for the company.
PEMAKNAAN PESAN KOMUNIKASI PUBLIK DALAM DEBAT CALON PRESIDEN 2019 Mutiara, Ni Luh Arisma; Natalia, El Chris
Jurnal InterAct Vol. 8 No. 2 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i2.4080

Abstract

Public communication is the process of using messages to generalize meaning in situations where one source spreads the message to the recipient and the recipient provides feedback with questions and answers and nonverbal communication. The purpose of this study is to analyze the meaning of the public presidential communication messages related to the environment in the second video debate 17 February 2019. This study used a qualitative approach with Roland Barthes semiotic method. The study was conducted by examining video documents and analysis by combining Public Communication Theory, Environmental Communication, and Barthes Semiotic studies in finding meanings. The results showed the meaning of the message of the presidential debate was based on the essence of culture and its relationship with the media, public, policy on environmental issues.
Analisis Strategi CSR Bank Indonesia dalam Membangun Hubungan Komunitas Sutarto, Joan; Natalia, El Chris
Jurnal InterAct Vol. 12 No. 1 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i1.4426

Abstract

Corporate Social Responsibility (CSR) is an effort to improve society or communities’ welfare in corporate business operations area. One of the problems in Indonesia is in education, this caused Bank Indonesia to contribute in overcoming the problems through scholarship program and Bank Indonesia scholarships recipients community establishment called New Generation of Indonesia (GenBI). This study aimed to comprehend Bank Indonesia CSR strategy in building community relations. CSR strategy was analyzed by CSR Hierarchy and Triple Bottom Line, while community relations was analyzed by Community Relations Elements and the development and success factors of community relations. This study used a qualitative-descriptive approach with interviews, observation, and document studies as data collection techniques. The results showed Bank Indonesia's CSR strategy was divided into two inseparable programs, and there were efforts to build community relationships. However, communication still needs to be improved, such as through offline meetings to build and strengthen community relations.
Co-Authors Bulu, Debora Soli Helena, Monique Libraveda, Lesca Terlly Mutiara, Ni Luh Arisma Rizkiana, Marcella Sutarto, Joan