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All Journal Binus Business Review Jurnal Ilmiah Edunomika (JIE) Innovative: Journal Of Social Science Research Journal of Innovative and Creativity
Abdurrahman Abdurrahman
Universitas Esa Unggul
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Employer Branding, Reputasi Perusahaan dan Informasi Sosial Media Terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z Regitha Lania Putri; Abdurrahman Abdurrahman
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3442

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh employer branding, reputasi perusahaan, informasi sosial media dan status generasi baik secara parsial maupun simultan terhadap niat melamar pekerjaan generasi milenial dan generasi z pada perusahaan perusahaan FMCG (Fast Moving Consumer Goods). Populasi dalam penelitian ini adalah warga DKI Jakarta yang merupakan generasi milenial atau generasi z. Data yang dikumpulkan dalam penelitian ini menggunakan metode survei dengan cara menyebarkan kuesioner secara online. Penelitian ini berjenis penelitian kuantitatif dengan menggunakan metode non-probability sampling sebanyak 100 responden, data tersebut kemudian diolah dengan metode regresi linier berganda menggunakan bantuan alat SPSS. Berdasarkan hasil analisis tersebut diketahui bahwa variabel employer branding, reputasi perusahaan, informasi sosial media dan status generasi secara simultan berpengaruh positif terhadap niat melamar pekerjaan generasi milenial dan generasi z. Secara parsial variabel employer branding, reputasi perusahaan dan informasi sosial media berpengaruh positif terhadap niat melamar pekerjaan, sedangkan untuk variabel status generasi secara parsial tidak memiliki pengaruh terhadap niat melamar pekerjaan. Kemudian hasil analisis dalam penelitian ini memiliki variabel yang dominan yaitu variabel informasi sosial media.
THE INFLUENCE OF BANKS SPECIFIC FACTORS, MACRO ECONOMIC FACTORS, AND INDUSTRIAL FACTORS ON NON-PERFORMING FINACING OF SHARIA BANKS IN INDONESIA FOR THE 2013–2022 PERIOD Muhammad Yahya; Abdurrahman Abdurrahman
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14514

Abstract

Indonesia, as a country with the largest Muslim population, requires special attention to sharia banks because these financial institutions can be an alternative that allows people to avoid the practice of usury, which is contrary to sharia financial principles. Through sharia banks, people can access financial services that are in accordance with their religious beliefs. However, this sector faces various types of risks that not only affect its financial well-being, but also endanger the stability of the entire country and are one of the risks of bank financing. Financing problems are a major challenge to the stability of the banking sector. For this reason, this research aims to identify the factors that influence NPF in Islamic commercial banks in Indonesia. on 10 banks listed on the Indonesia Stock Exchange for the 2013-2022 period, and using data analysis methods by applying panel data regression techniques. The research results show that Bank Size, Financing Growth, Bank Diversification, Bank Competition and Inflation have no effect on NPF. On the other hand, Bank Operational Inefficiency, FDR, Bank Profitability, and CAR affect NPF.
Corporate Governance Mechanisms, Gender Diversity, and Firm Value: Environmental Social Governance as Moderating Variable Fransisca Meliana; Abdurrahman Abdurrahman
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13573

Abstract

The research aimed to analyze the influence of corporate governance mechanisms and gender diversity on firm value, as well as the moderating role of Environmental, Social, and Governance (ESG) in this relationship. Corporate governance mechanisms were proxied by managerial ownership, institutional ownership, the audit committee, and the independent commissioner. The sample was selected using a purposive sampling method, covering 27 companies included in the ESG Leader index on the Indonesia Stock Exchange, with complete Bloomberg ESG data in 2020–2023. The research obtained a total of 108 panel data observations. The research employed moderated regression analysis with panel data using the Fixed Effect Model (FEM), while generalized least squares corrected heteroskedasticity and autocorrelation to ensure robust and efficient estimations. The research results show that simultaneously, corporate governance mechanisms and gender diversity have a significant effect on firm value. However, partially, only managerial ownership, independent commissioner, and ESG score have a significant positive effect. ESG fails to strengthen the relationships between managerial ownership, institutional ownership, and gender diversity and firm value. Instead, it weakens the effects of the audit committee and the independent commissioner. The research employs Bloomberg ESG scores, offering standardized measurement beyond prior self-reported Corporate Social Responsibility (CSR) or sector-specific samples. The implications of the research emphasize the importance of ESG integration in strategic governance and the need to improve the quality of supervision and more substantive gender empowerment in the company’s organizational structure.
Pengaruh Social Media Marketing, Parasocial Interaction Terhadap Purchase Intention Melalui Brand Image Pada Produk Kosmetik Lokal Makeover Saskia Adinda Aini; Abdurrahman Abdurrahman
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3344

Abstract

Industri kecantikan mengalami lonjakan tren "fast beauty" dalam beberapa tahun terakhir. Tren ini mencakup pembuatan dan penjualan produk kecantikan, mulai dari skincare hingga makeup, dalam tempo yang sangat cepat. Tren fast beauty, didukung oleh pengaruh media sosial dan para influencer, menuntut inovasi cepat, harga terjangkau, dan kemudahan akses. Penelitian ini menggunakan metode purposive sampling yang didistribusikan kepada 130 responden yang berdomisili di Tangerang yang merupakan konsumen kosmetik Makeover. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan PLS-SEM dengan bantuan perangkat lunak SmartPLS4. Hasil penelitian menunjukkan bahwa hubungan social media marketing berpengaruh positif terhadap brand image. Hubungan social media marketing tidak berpengaruh secara langsung terhadap purchase intention. Hubungan brand image berpengaruh positif terhadap purchase intention. Sedangkan, terdapat hubungan social media marketing berpengaruh positif terhadap purchase intention melalui brand image sebagai mediator. Selanjutnya, terdapat hubungan parasocial interaction berpengaruh positif terhadap purchase intention.
Co-Authors Fransisca Meliana Muhammad Yahya Regitha Lania Putri Saskia Adinda Aini