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Pengaruh Employer Branding, Reputasi Perusahaan dan Informasi Sosial Media Terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z Regitha Lania Putri; Abdurrahman Abdurrahman
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3442

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh employer branding, reputasi perusahaan, informasi sosial media dan status generasi baik secara parsial maupun simultan terhadap niat melamar pekerjaan generasi milenial dan generasi z pada perusahaan perusahaan FMCG (Fast Moving Consumer Goods). Populasi dalam penelitian ini adalah warga DKI Jakarta yang merupakan generasi milenial atau generasi z. Data yang dikumpulkan dalam penelitian ini menggunakan metode survei dengan cara menyebarkan kuesioner secara online. Penelitian ini berjenis penelitian kuantitatif dengan menggunakan metode non-probability sampling sebanyak 100 responden, data tersebut kemudian diolah dengan metode regresi linier berganda menggunakan bantuan alat SPSS. Berdasarkan hasil analisis tersebut diketahui bahwa variabel employer branding, reputasi perusahaan, informasi sosial media dan status generasi secara simultan berpengaruh positif terhadap niat melamar pekerjaan generasi milenial dan generasi z. Secara parsial variabel employer branding, reputasi perusahaan dan informasi sosial media berpengaruh positif terhadap niat melamar pekerjaan, sedangkan untuk variabel status generasi secara parsial tidak memiliki pengaruh terhadap niat melamar pekerjaan. Kemudian hasil analisis dalam penelitian ini memiliki variabel yang dominan yaitu variabel informasi sosial media.
THE INFLUENCE OF BANKS SPECIFIC FACTORS, MACRO ECONOMIC FACTORS, AND INDUSTRIAL FACTORS ON NON-PERFORMING FINACING OF SHARIA BANKS IN INDONESIA FOR THE 2013–2022 PERIOD Muhammad Yahya; Abdurrahman Abdurrahman
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14514

Abstract

Indonesia, as a country with the largest Muslim population, requires special attention to sharia banks because these financial institutions can be an alternative that allows people to avoid the practice of usury, which is contrary to sharia financial principles. Through sharia banks, people can access financial services that are in accordance with their religious beliefs. However, this sector faces various types of risks that not only affect its financial well-being, but also endanger the stability of the entire country and are one of the risks of bank financing. Financing problems are a major challenge to the stability of the banking sector. For this reason, this research aims to identify the factors that influence NPF in Islamic commercial banks in Indonesia. on 10 banks listed on the Indonesia Stock Exchange for the 2013-2022 period, and using data analysis methods by applying panel data regression techniques. The research results show that Bank Size, Financing Growth, Bank Diversification, Bank Competition and Inflation have no effect on NPF. On the other hand, Bank Operational Inefficiency, FDR, Bank Profitability, and CAR affect NPF.