Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Applied Business and Administration Journal (ABAJ)
Alya Natalie Putri
Politeknik Negeri Bandung
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kepercayaan Produk Dan Nilai Pelayanan Terhadap Niat Beli Melalui Preferensi Merek Dari Ponsel Alya Natalie Putri; Muhammad Irham Almuzzaky; Muhammad Musyaffa Saajid
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Applied Business 2nd
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies in innovating a product aim because of the increasingly intense competition in the world of industry 5.0 era so that by testing brand trust, brand preference, perceived value and purchase intention it is expected to be a factor in the success of a company. The research conducted by the author uses hypothesis testing and is classified as cross-sectional, namely by using a respondent's quiz using the Google form. This study found findings that brand trust did not have a positive impact on purchase intention, while brand trust had a good impact on brand references, and perceived value had a positive effect on purchase intention and lastly, perceived value had an effect on brand preference.
Co-Authors Muhammad Irham Almuzzaky Muhammad Musyaffa Saajid