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All Journal Journal of Educational Research and Evaluation Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Widya Rahma Wati, Widya Rahma
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DI BURGER KING TRANS STUDIO MALL CIBUBUR Hastoko, Yosafat Puji; Wati, Widya Rahma
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 01 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i01.1695

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek, dan kepercayaan merek terhadap keputusan pembelian pada Burger King Trans Studio Mall Cibubur. Dalam penelitian ini penulis melakukan survey dengan menyebarkan kuesioner kepada konsumen Burger King Trans Studio Mall Cibubur. Jumlah sampel dalam penelitian ini adalah 100 konsumen yang diperoleh dengan menggunakan teknik accidental. Metode analisis yang digunakan dalam penelitian ini adalah validitas dan reliabilitas. Untuk menguji pengaruh kualitas produk, citra merek, kepercayaan merek, penulis menggunakan analisis regresi linier berganda dengan uji F dan uji t. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif terhadap keputusan pembelian dengan hasil uji t signifikansi 0,001 lebih kecil dari 0,05. Citra merek berpengaruh signifikan terhadap keputusan pembelian dengan tingkat signifikansi uji t 0,002 dan kepercayaan merek berpengaruh signifikan dengan tingkat signifikansi 0,000. Secara simultan semua variabel berpengaruh positif signifikan terhadap keputusan pembelian dengan hasil signifikansi uji F sebesar 0,000.
Advancing Fashion Design Education: Evaluating the Eligibility of Video Tutorial Media for Basic Pattern Content in Vocational High School Wati, Widya Rahma; Sariyatun; Sudiyanto
Journal of Education Reseach and Evaluation Vol 8 No 3 (2024): August
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v8i3.76069

Abstract

Technological innovation should be optimally applied to all subjects, without exception art and design education in SMK. The presence of technology and learning media there should also not only improve learning methods but also make people easier to get information. This research aims to create a technological innovation in the form of Video Tutorials for learning Drawing Patterns for vocational high school students. This research is a type of research and development (R&D) by adopting 7 steps from 10 steps proposed by Borg & Gall. The subjects involved in this research consisted of 2 media experts, 2 material experts, and 3 teachers. The data collection techniques were non-test, namely interviews, observations and questionnaires. The research instruments used were a list of questions, an observation sheet and a video media feasibility questionnaire. The collected data were analyzed by finding the average, then described in paragraph form to provide an overview of the field findings and media feasibility. The results showed that the average acquisition of media experts I, II, II respectively received the Good category. As for the results of the practitioner's assessment, the average score obtained by teachers I and II consecutively fell into the Good category. Thus, video tutorial media for learning to draw patterns is declared feasible to use as learning media. The research findings successfully show that video tutorials empower students to learn independently and improve their pattern making skills, as well as enable teachers to deliver visually appealing learning, thus encouraging better information absorption among students.
Co-Authors Hastoko, Yosafat Puji Sariyatun Sudiyanto