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All Journal Nanggroe: Journal Of Scholarly Service JER Tasharruf : Journal of Islamic Economics and Business
Ulfa Hidayati
Institut Agama Islam Negeri Parepare
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Penyuluhan Tantangan dan Strategi Menghadapi Perilaku Menyimpang Generasi Milenial di Desa Binai Nizhamuddin AB; Rahmi Nur Islami; Muhammad Tharmizi Junaid; Aan Digita Malik; Ahmad Juliana; Ulfa Hidayati
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8289715

Abstract

Generasi milenial telah menjadi pusat perhatian dalam konteks sosial dan pendidikan karena dinamika unik yang mempengaruhi perilaku mereka. Hal ini bertujuan untuk menganalisis tantangan yang dihadapi oleh generasi milenial pada desa Binai terkait perilaku menyimpang dan untuk mengidentifikasi strategi penyuluhan yang efektif untuk mengatasi tantangan ini. Metode penelitian kualitatif digunakan untuk mengumpulkan dan menganalisis data melalui wawancara dan penyuluhan mendalam dengan anggota generasi milenial, tokoh masyarakat, dan praktisi penyuluhan.Hasil penelitian menunjukkan bahwa generasi milenial di desa Binai menghadapi beragam tantangan yang memengaruhi perilaku menyimpang, termasuk pengaruh budaya, perubahan nilai-nilai tradisional, dan keterbatasan akses terhadap informasi yang akurat. Berdasarkan temuan ini, strategi penyuluhan yang berfokus pada pendekatan komunikasi yang interaktif, pemanfaatan teknologi informasi, dan penguatan nilai-nilai lokal menjadi kunci dalam mengatasi tantangan tersebut. Penyuluhan juga harus mempertimbangkan peran penting tokoh masyarakat sebagai agen perubahan dalam merancang dan mengimplementasikan program yang relevan.Dalam kesimpulannya, penyuluhan terkait tantangan dan strategi menghadapi perilaku menyimpang generasi milenial di desa Binai memiliki potensi untuk memengaruhi perubahan positif dalam perilaku dan pandangan generasi muda. Dengan pendekatan yang tepat, penyuluhan dapat membantu generasi milenial dalam mengatasi tantangan yang mereka hadapi dan membentuk mereka menjadi individu yang lebih tangguh dan berkontribusi positif terhadap masyarakat.
Can Ability, Commitment and Motivation Improve Employee Performance? Ulfa Hidayati
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The performance of employees at the Ministry of Religion of Maros Regency found several problems, such as the low quality of services that can be directly felt by the public. The research data, the authors use 2 (two) methods, namely: descriptive analysis and qualitative analysis using multiple linear regression models. The results of the partial test show that the ability variable has a positive and significant effect on employee performance during the Pandemic Period at the Ministry of Religion, Maros Regency. The commitment variable has a negative and insignificant effect on employee performance at the Ministry of Religion, Maros Regency. The motivation variable has a positive but not significant effect on employee performance at the Ministry of Religion, Maros Regency. If the commitment and motivation are also appropriately implemented, even though the results of the F-test and T-test show that commitment does not have a positive effect on performance and motivation, it has a positive but not significant effect, but it can be a supporter of the employee's ability to be implemented. Employees at the Ministry of Religion of Maros Regency need strong motivation to maintain their ability to work, especially with the Pandemic situation, which requires more problem-solving in completing work that has experienced many obstacles in the last two years.
Analisis Perilaku Konsumen Generasi Z dalam Pengambilan Keputusan Pembelian Melalui Media Sosial TikTok Ahmad Dzul Ilmi Syarifuddin; Ferri Alfadri; Ulfa Hidayati
Tasharruf : Journal of Islamic Economics and Business Vol. 7 No. 1 (2026): Tasharruf : Journal of Islamic Economics and Business (Mei)
Publisher : Universitas Nahdlatul Ulama Pasuruan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55757/tasharruf.v7i1.1306

Abstract

This study aims to explore the consumer behavior of Generation Z in purchase decision-making through TikTok social media amidst the rapidly evolving digital economy. Employing a qualitative approach with a descriptive phenomenological design, data were collected through semi-structured in-depth interviews with 12 purposive informants aged 17–25 years who are active TikTok users and have made purchases influenced by platform content. Data analysis was conducted using Interpretative Phenomenological Analysis (IPA) to uncover the essence of informants' lived experiences. Four interrelated themes emerged: first, the influence of content creator credibility on consumer trust and purchase intention; second, the role of the For You Page (FYP) algorithm in persistently shaping consumption preferences; third, the dynamics of TikTok community social validation through comments, duets, and stitches as purchase conviction reinforcers; and fourth, emotion-driven purchase impulsivity triggered by entertainment content and live commerce features. Findings affirm that Generation Z does not form purchasing decisions through a rational-linear process, but rather through a unique, complex socio-cognitive-affective process fundamentally distinct from prior generations. Practical implications include the importance of authenticity-based creator marketing strategies, algorithm optimization, facilitation of organic user-generated content, and the ethical use of live commerce features.
Co-Authors Ahmad Dzul Ilmi Syarifuddin Ahmad Juliana Ferri Alfadri Malik, Aan Digita Muhammad Tharmizi Junaid Nizhamuddin AB Rahmi Nur Islami