Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economics and Business UBS
Bunga Ayu Anggia
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of Risk Management: Case Study at Franchiseglobal.com Bunga Ayu Anggia; Edi Hamdi; Rhian Indradewa; Ferryal Abadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50112

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies..
Analisis Kondisi Keuangan dengan Menggunakan Metode Altman Z-Score pada Perusahaan Sub Sektor Transportasi Periode Tahun 2020 – 2022 Saprilido Jaya; Ichtiar Melia Cahyanti; Artana Diva Syabila; Bunga Ayu Anggia; Rima Octaviani Lubis; Yanuar Ramadhan
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.310

Abstract

Ruang lingkup penelitian ini adalah studi tentang analisis kondisi keuangan menggunakan Metode Altman Z-Score pada perusahaan sub sektor transportasi. Data yang digunakan pada penelitian ini berupa laporan keuangan perusahaan tersebut yang diperoleh dari Bursa Efek Indonesia sub sektor transportasi periode tahun 2020 hingga 2022. Penilaian kondisi keuangan ini menggunakan rumus modifikasi Z-Score, atau Model 3 dari Altman, lalu kemudian dilakukan pengklasifikasian 3 zonasi diskriminan, yaitu zona Financial distress, zona Grey, dan zona Aman. Tujuan penelitian ini adalah untuk menilai kondisi dan kinerja keuangan 5 perusahaan yang mewakili sub sektor transportasi. Berdasarkan hasil perhitungan analisis Altman Z-Score pada 5 perusahaan tersebut selama periode 2020-2022 penelitian menunjukkan bahwa 2 perusahaan mengalami Financial distress selama 3 tahun berturut-turut, 1 perusahaan berada pada zona Grey, 1 perusahaan berada pada zona Aman di 2 tahun terakhir, serta 1 perusahaan berada pada zona Aman selama periode 2020-2022.
Co-Authors Abadi, Ferryal Artana Diva Syabila Edi Hamdi Ichtiar Melia Cahyanti Ramadhan, Yanuar Rhian Indradewa Rima Octaviani Lubis Saprilido Jaya