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p-Index From 2021 - 2026
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All Journal Journal of Economics and Business UBS Journal of Management, Economic, and Financial
Abi Surya Wijaya
Universitas Catur Insan Cendekia Cirebon, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Efektivitas Pembelajaran Melalui Aplikasi Online Sukma Hendrian; Rendi Brahma Fahrezi; Abi Surya Wijaya; Arif Rohman Hakim
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.464

Abstract

Kemajuan teknologi informasi memberikan pengaruh yang cukup pesat dalam dunia pendidikan untuk meningkatkan hasil belajar dimana penggunaan IT memudahkan pengguna dalam memanfaatkannya dimanapun dan kapanpun. Salah satu keinginan siswa ataupun orang tua terhadap hasil belajar anak ialah memperoleh nilai yang optimal dan mampu mendukungnya untuk meraih cita-cita salah satu caranya dengan menambah pembelajaran melalui aplikasi belajar online yang telah tersedia dalam beragam jenisnya. Oleh karena itu peneliti ingin mengetahui lebih lanjut mengenai Efektivitas pembelajaran melalui aplikasi belajar online. Tujuannya untuk mengetahui efektif atau tidaknya penggunaan aplikasi belajar online dalam meningkatkan hasil belajar siswa di sekolah X Jakarta. Metode penelitian yang digunakan ialah kuantitatif deskriptif dengan teknik pengumpulan data melalui penyebaran angket, observasi, wawancara dan dokumentasi. Responden dipilih dengan purposive sampling dan berjumlah 40 responden. Data yang diterima akan diolah secara teliti sehingga diperoleh hasil penelitian bahwa aplikasi belajar online memiliki nilai efektivitas sebesar 45% dalam meningkatkan hasil belajar siswa sehingga efektivitas pembelajaran melalui aplikasi belajar online cukup baik.
Mengidentifikasi Kecenderungan Pencarian Kata Kunci Berdasarkan Tren Pencarian Google untuk Meningkatkan Kualitas SEO Rudi Ferdiansah; Abi Surya Wijaya; Komarudin Komarudin; Muhammad Saied; Azka Muharam
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.465

Abstract

Penelitian ini bertujuan untuk mengidentifikasi kecenderungan pencarian kata kunci berdasarkan tren pencarian Google untuk meningkatkan kualitas SEO. Metode penelitian kualitatif digunakan dalam penelitian ini dengan teknik analisis konten yang mendalam pada 30 situs web di Indonesia yang berkaitan dengan topik yang dijadikan objek penelitian. Data yang dikumpulkan melalui wawancara mendalam dengan pemilik situs web dan pengguna internet di Indonesia. Hasil penelitian menunjukkan bahwa terdapat beberapa kata kunci yang paling banyak dicari pada tahun 2021 di Indonesia. Hasil analisis konten menunjukkan bahwa konten dengan kata kunci yang paling banyak dicari lebih cenderung untuk mendapatkan peringkat yang lebih tinggi dalam hasil pencarian Google. Selain itu, data dari wawancara menunjukkan bahwa kecenderungan pencarian kata kunci pada tahun 2021 telah berubah dan diperkirakan akan terus berubah di masa depan. Penelitian ini menyimpulkan bahwa penggunaan kata kunci yang paling banyak dicari dapat membantu meningkatkan kualitas SEO pada situs web di Indonesia. Oleh karena itu, situs web harus memperhatikan tren pencarian Google dan mengikuti perkembangan tren pencarian kata kunci untuk meningkatkan kualitas SEO pada situs web mereka.
Determination of Consumer Purchase Decisions In The E-Commerce Ecosystem Abi Surya Wijaya; Adelia marta viani
Journal of Management Economic and Financial Vol. 4 No. 1 (2026): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v4i1.190

Abstract

This study aims to analyze the determination of consumer purchase decisions in the e-commerce ecosystem in Indonesia, by examining the influence of price variables, product quality, consumer trust, online reviews, and ease of use of the platform simultaneously or partially. Indonesia's rapid e-commerce development with a transaction value of USD 59 billion in 2023 creates an urgent need to understand the factors that determine digital consumer purchasing decisions. The study used a quantitative approach with a cross-sectional survey design. The population is active e-commerce consumers aged 17–45 years in the West Java region, with a sample of 360 respondents determined using purposive sampling techniques. Data were collected through a 5-point Likert scale structured questionnaire and analyzed using multiple regression with the help of SPSS 26. The results showed that the five independent variables simultaneously had a significant effect on purchasing decisions (F = 152.47; p < 0.001) with a determination coefficient of R² = 0.681, meaning that 68.1% of the variation in purchasing decisions was explained by the five variables. Partially, consumer confidence had the greatest influence (B = 0.341; p < 0.001), followed by price (B = 0.312), ease of use (B = 0.289), product quality (B = 0.278), and online reviews (B = 0.256). The novelty of the research lies in the integration of the five determinant factors in one analytical model tested in the context of Indonesian e-commerce multi-platform. These findings provide strategic implications for e-commerce businesses to prioritize building trust and optimizing user experience in designing digital marketing strategies.
The Effect Of Digital Transformation On The Performance Of Msmes In The Economic Era 5.0 Adelia marta viani; Abi Surya Wijaya
Journal of Management Economic and Financial Vol. 4 No. 1 (2026): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v4i1.192

Abstract

This study aims to analyze the influence of digital transformation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Economy 5.0 era, as well as examine the mediating role of digital literacy in this relationship. Economics 5.0 marks a paradigm shift from technology-based automation to the integration of human intelligence and artificial intelligence centered on human values. In this context, MSMEs are required to transform digitally to increase business competitiveness and sustainability. The study used a quantitative approach with a cross-sectional survey design. The research population is all MSME actors registered at the Indramayu Regency Cooperatives and SMEs Office which totals 4,872 units. The sample was determined as many as 360 respondents using stratified random sampling technique. The research instrument is in the form of a questionnaire with a 5-point Likert scale that has gone through validity and reliability tests. The data was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.0 software. The results showed that digital transformation had a positive and significant effect on the performance of MSMEs (B= 0.487; p < 0.001). Digital literacy has been shown to partially mediate the relationship between digital transformation and MSME performance (indirect effect = 0.163; LLCI = 0.089; ULCI = 0.251). In addition, there is a positive moderation effect of human resource capabilities in strengthening the relationship between digital transformation and MSME performance. The findings of the research make a theoretical contribution to the development of Resource-Based View (RBV) in the digital context and practical implications for policymakers to design programs to increase MSME digital literacy that are integrated with the Economy 5.0 ecosystem.
Co-Authors Adelia marta viani Arif Rohman Hakim Azka Muharam Komarudin Komarudin Muhammad Saied Rendi Brahma Fahrezi Rudi Ferdiansah Sukma Hendrian