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All Journal International Journal of Management Science and Application
Afriapollo Syafaruddin
Universitas Mercu Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factor Analysis of Service Quality, Price Perception, and Brand Image on Word of Mouth mediated by Satisfaction Variables at Poundfit Rocca Space Jakarta Naifahrani Balqis Hutama; Afriapollo Syafaruddin
International Journal of Management Science and Application Vol. 2 No. 1 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i1.121

Abstract

Rocca Space as a sports community that has not been established for too long, Rocca Space wants its brand to be recognized by the wider community in Jakarta to all regions in Indonesia. The form of effort made is to test and analyze in terms of service quality, price perception, brand image, and customer satisfaction that can create positive word of mouth from individuals to other individuals. This study aims to determine, test, and analyze the relationship between word of mouth variables, with independent variables, service quality, price perception, brand image, and customer satisfaction as mediating variables, resulting in research implications. This study uses a descriptive research type method with a quantitative approach. The population of this study were Pound Fit Rocca Space Jakarta customers, with a minimum sample size of 145 respondents. The data processing carried out in this study was SmartPLS. The results of this study indicate that service quality, price perception, brand image, and customer satisfaction have a significant effect on word of mouth. Customer satisfaction does not affect the relationship between price perception and word of mouth. Price perception also has no significant effect on customer satisfaction. The contribution of this research can develop the repertoire of management science, especially in the field of marketing management. Namely related to discussing research on service quality, price perception, brand image, satisfaction, and word of mouth so that the theoretical studies in this study can be used by future researchers and can be developed again on other variables such as brand awareness, brand trust, and reputation.
Analysis Push-Pull Mooring Factors on Switching Intention Banking Customers Alfath Prasetya Agung Nugraha; Afriapollo Syafaruddin
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.124

Abstract

This study aims to determine the intention of conventional banking customers to switch to digital banking. The purpose of this study was to analyze the relationship between dependent switching intention, with independent variables of service quality, information seeking behavior, alternative attractiveness, and individualism level as moderation variables. This research uses the big theory approach of Push-Pull Mooring. Then this research methodology uses a quantitative approach through survey methods. Data processing using the Partial Least Square (PLS) method. The results of this study show that push variables (service quality, and information seeking behavior) have a significant influence on the switching intention, and pull variables (alternative attractiveness) have a significant influence on the switching intention, then mooring variables (individualism level) can moderate service quality variables, and alternative attractiveness, while information search behavior variables cannot be moderated, then moderation variables have an effect significant to the switching intention.
Co-Authors Alfath Prasetya Agung Nugraha Naifahrani Balqis Hutama