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All Journal Petra International journal of Business Studies (IJBS) Jurnal Manajemen Perhotelan
Ferry Jaolis
Petra Christian University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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STUDI PERSEPTUAL KEDAI KOPI COFFEE-TO-GO DI SURABAYA MENGGUNAKAN PERSPEKTIF CUSTOMER-BASED BRAND EQUITY Herodion Verdianto; Ferry Jaolis
Jurnal Manajemen Perhotelan Vol. 9 No. 2 (2023): SEPTEMBER 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.9.2.81-90

Abstract

Fenomena makin banyaknya kemunculan pelaku bisnis kedai kopi telah membawa era baru pada industri ini. Di era ini kedai kopi banyak muncul brand kedai kopi dengan konsep Coffee-to-go dimana setiap orang dapat membeli dan membawa kopi ini kemana saja untuk dinikmati. Dengan banyaknya pemain di industri ini akan sulit untuk bersaing dan bertahan di pasar. Melalui penelitian diharapkan dapat memahami atribut apa yang diasosikan konsumen kepada brand kedai Coffee-to-go dan membantu brand berkomunikasi lebih efektif setelah mengetahui atribut apa yang melekat pada brand. Metode pengolahan data dilakukan dengan cara melakukan pemeriksaan data, klasifikasi data, verifikasi data, analisa, dan juga pemberian rekomendasi. Sedangkan metode analisis data menggunakan analisis konten, analisis kerangka kerja, dan analisis statistik deskriptif yang datanya diperoleh dari hasil kuesioner dan juga wawancara.
Slow Fashion Orientation and Consumer Attitude on Purchase Intention and Will-ingness to Pay a Premium Price Tiffany Tiffany; Serli Wijaya; Ferry Jaolis
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.119-130

Abstract

The rapid growth of the global fashion industry has made it the world’s third highest contributor to waste and pollution. In recent years, the slow-fashion movement has been oriented towards sustainability issues to reduce the negative impact of fast fashion. This study aims to analyze the effect of Slow-Fashion Orientation (SFO) on Attitude, Purchase Intention, and Willingness to Pay Premium. Primary data collection was conducted through a survey of 251 respondents spread across various regions of Indonesia through purposive sampling using the Populix research panel service. The results showed that slow-fashion orientation (SFO) has a direct and significant effect on Attitude, Purchase Intention, and respondents' willingness to pay more for slow-fashion products (Willingness To Pay Premium). Attitude, directly and as a mediator, is proven to significantly influence Purchase Intention, and respondents' willingness to pay more for slow-fashion products (willingness to pay premium).
Co-Authors Herodion Verdianto Serli Wijaya Tiffany Tiffany