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All Journal k@ta Kata Kita: Journal of Language, Literature, and Teaching
Agnes Emmilia Eka Rosanti
Petra Christian University
Languange, Linguistic, Communication & Media

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Patriarchal Ideology in Good Wife, a Horror Episode of Korean Webtoon Shriek Agnes Emmilia Eka Rosanti
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 2 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.2.187-196

Abstract

When the couple of man and woman have become husband and wife, it means that the husband becomes the head of family and father of his children while the wife becomes the breadwinner of the family and mother of her children. However, there is a misconception of the ‘head and breadwinner of the family.’ The misconception is that since the husband is the head of the family, it means the husband can order his wife. While the wife, since she roles as the ‘breadwinner’, she must obey and be submissive to her husband and her in-laws. If something bad happens to the husband, the wife will be blamed, even when the wife gets angry at her husband for some reasons, still the wife is the one to blame.
The Beauty Standard Issue in Poster of Citra Hand and Body Lotion Agnes Emmilia Eka Rosanti
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.1-6

Abstract

Each of the countries of the world has its own beauty standard, including body image. Body image here includes the color and the style of the hair, the eyes shape and color, the shape of the face, and the body shape. Often, the agency hires a model, an actor, or an actress who has a good look and body image to do a photo and video shoot for the commercial, poster, magazine cover, and other media to make the media interesting, to persuade the customers to buy the product, and to show the beauty standard to the readers. Unfortunately, some readers feel so insecure because they do not have the same good body image as the model on the media. In Indonesia, there is a commercial that shows a beauty of woman comes from her white skin and that is Citra hand and Body Lotion. Whereas the beauty of a woman does not only come from her skin tone. Unfortunately, there are still Indonesian people who believe that woman must has white skin to fulfill the beauty standard. This analysis will use the poster of hand and body lotion product branded Citra as one of the media. This paper shows the analysis of the issue of the beauty standard of girl in a poster of Citra Hand and Body Lotion.
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